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Unit 12: Periodical Section
Most often they do not cite original sources and get their information second or third Notes
hand.
12.5.3 General Interest Periodicals/Magazine
General interest periodicals fall into a “gray area”. They often possess attributes of both popular
and scholarly publications. If you want to use an article from a general interest publication as a
cited source, it is always a good idea to first check with your instructor.
Example: General interest publications include National Geographic, The Economist,
and Scientific American.
Other Characteristics:
Articles may be written by staff writers or scholars within a particular field.
They may or may not cite their sources.
Articles are written in an intelligent manner for an educated audience, although they are
not as academic as those found in scholarly journals.
The main objective of this publication is to inform the reader about a particular topic in an
intelligent but understandable manner.
They tend to be attractive and heavily illustrated with photographs like popular magazines.
12.5.4 Sensational Publications
Sensational is defined as arousing or intending to arouse strong curiosity, interest or reaction.
Sensational periodicals come in a variety of styles, but often use a newspaper format. Their
language is elementary and occasionally inflammatory. They assume a certain gullibility in
their audience. The main purpose of sensational magazines seems to be to arouse curiosity and
to cater to popular superstitions. They often do so with flashy headlines designed to astonish.
Example: Sensational publications include The National Enquirer, Globe, Star, and Weekly
World News.
Other Characteristics:
The main objective of sensational journals is to entertain in a gossip like style, usually
through an attention grabbing headline.
They can be found in either newspaper or magazine format.
The articles are never cited, and usually have no discernable author.
12.5.5 Trade Periodicals
Example: Trade periodicals include AdWeek, Modern Plastics, Advertising Age,
Accounting Today.
Trade periodicals include current news, trends and products in a specific industry as well as
practical information for professionals working in the field or industry.
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