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O;f"V vFkZ'kkL=k osQ fl¼kar
uksV fl¼kar (The Theory)
;s ekU;rk,¡ nh gksus ij] ,d miHkksDrk tks lsc dh osQoy ,d fdLe dk miHkksx djrk gS og rkfydk 1
esa of.kZr feBkl vkSj jlhykiu dh fo'ks"krkvksa dk ml fdLe esa ik;s x;s vuqikr esa gh miHkkssx dj losQxkA
rkfydk 1- lsc dh fofHkUu fdLeksa dh fo'ks"krk,¡
fdLe feBkl jlhykiu
A 6 2
B 4 4
C 2 5
fp=k 7-6 esa vuqyac v{k ij feBkl vkSj lekukarj v{k ij jlhykiu ekis x, gSaA ;fn lsc dh izR;sd fdLe
dh rkfydk esa fn[kkbZ xbZ fo'ks"krk,¡ gksa rks ,d fdLe dh vfèkd ek=kk,¡ miHkksDrk dks fp=k esa OA, OB
vkSj OC oLrq dh fdj.kksa }kjk iznf'kZr fo'ks"krkvkssa osQ la;ksx iznku djsaxhA
miHkksDrk dh vk; vkSj lsc osQ izR;sd czSaM dh dher nh gksus ij] eku yhft, miHkksDrk A dh OX ek=kk
vFkok B dh OY ek=kk ;k C dh OZ ek=kk [kjhn ldrk gSA X vkSj Y rFkk Y vkSj Z fcanqvksa dks feyk
dj miHkksDrk lsc dh rhuksa fdLeksa dh fofHkUu ek=kkvksa dk la;ksx djosQ nksuksa fo'ks"krkvksa osQ fHkUu feJ.k
miHkksx dj ldrk gSA XY js[kk miHkksDrk dh ctV js[kk ;k fo'ks"krk laHkkouk lhek (Attributes
possibility frontier) vFkok n{krk lhek (Efficiency frontier) gS tks mu la;ksxksa dks n'kkZrh gS ftUgsa
miHkksDrk lsc dh A vkSj B fdLeksa osQ fofHkUu feJ.kksa ij viuh nh gqbZ vk; O;; djosQ izkIr dj ldrk
gSA ,slk gh yz ctV js[kk osQ fy, gS] tks B vkSj C fdLeksa ls lacafèkr gSA bl izdkj] ctV js[kk XYZ nksuksa
fo'ks"krkvksa osQ fofHkUu la;ksxksa dks n'kkZrh gS ftUgsa miHkksDrk lsc dh rhuksa fdLeksa dh dhersa vkSj mldh vk;
nh gksus ij izkIr dj ldrk gSA
fp=k 7-7
A
B
Sweetness
X Y C
E I 3
N
I
2
Z
I
1
F
M
G
O K L Juiciness
X vkSj Z osQ chp fcanqfdr js[kk nks fo'ks"krkvksa osQ chp la;ksxksa dks n'kkZrh gS ftUgsa miHkksDrk viuh leLr
vk; A vkSj C fdLeksa osQ la;ksxksa ij O;; djosQ izkIr dj ldrk gSA D;ksafd ;g js[kk XZ n{krk lhek XYZ
166 LOVELY PROFESSIONAL UNIVERSITY