Page 176 - DECO401_MICROECONOMIC_THEORY_HINDI

O;f"V vFkZ'kkL=k osQ fl¼kar

uksV oLrq vFkok cSazM osQ xq.k esa ifjorZu (Change in Quality of Brand or Commodity)
ek¡x dk fo'ks"krk fl¼kar miHkksDrk osQ O;ogkj ij ,d cSazM ;k oLrq osQ xq.k esa ifjorZu osQ izHkko dh Hkh
O;k[;k djrk gSA eku yhft, fd lsc osQ osQoy nks cSazM A vkSj B gSa ftudh feBkl vkSj jlhykiu fo'ks"krk,¡
rkfydk I esa fn, x, vuqikr gSaA fiQj] ;g Hkh eku fy;k tkrk gS fd miHkksDrk osQoy B cSazM dk miHkksx
djrk gS D;ksaafd blesa feBkl vkSj jlhykiu fo'ks"krkvksa dh leku bdkb;k¡ gaSA blfy,] og oLrq fdj.k OB
osQ fcanq Y ij viuh mi;ksfxrk dks vfèkdre djrk gS tgk¡ mldk mnklhurk oØ I Li'kZ djrk gS] tSlk
1
fd fp=k 7-11 esa n'kkZ;k x;k gSA
vc eku yhft, fd ,d mRiknd lsc dk u;k cSazM C mRikfnr djrk gS ftlesa feBkl dh vis{kk vfèkd
jlhykiu gSA bl fp=k esa OC fdj.k }kjk fn[kk;k x;k gSA bl cSazM dh vU; cSazM dh rqyuk esa dher Hkh
de gSA ;s ekU;rk,¡ nh gksus ij] miHkksDrk vius vfèkeku dks B ls C cSazM dh vksj ifjofrZr dj nsrk gS
ftlls mldh ctV js[kk XY fdj.k OC osQ fcanq Z rd c<+dj XYZ gks tkrh gSA vc miHkksDrk Z fcanq
ij viuh mi;ksfxrk dks vfèkdre djrk gS tgk¡ m¡Qpk mnklhurk oØ I bls Li'kZ djrk gSA
2
fp=k 7-11

A B
Sweetness R D I 3

Y C I
2
X I 1 Z

O
Juiciness

vc ge ,d ,slh fLFkfr ysrs gSa ftlessa ,d mRiknd ,d u;h cSazM ;k oLrq dk ekfoZQV esa izos'k djrk gS]
ftlesa nksuksa fo'ks"krkvksa dh vfèkd bdkb;k¡ gSa vkSj tks miHkksDrk dks mi;ksfxrk dk mQ¡pk Lrj iznku djrk
gSSA bls fp=k 7-11 esaa oLrq fdj.k OD [khap dj n'kkZ;k x;k gSA blesa ctV lhek mQij dh vksj c<+ dj
XYRZ gks tkrh gS vkSj miHkksDrk mQ¡ps mnklhurk oØ I ij pyk tkrk gS tgk¡ og R fcanq dks Li'kZ djrk
3
gSA vc miHkksDrk osQoy blh cSazM dh nksuksa fo'ks"krkvksa dh vfèkd bdkb;ksa dk miHkksx djosQ viuh mi;ksfxrk
dks vfèkdre djrk gS] tc fd mldh vk; vkSj cSazM dh dher nh gqbZ gSA

yadkLVj osQ ek¡x fl¼kar dk vkykspukRed ewY;kadu
(Critical Appraisal of Lancaster’s Demand Theory)

ek'kZy osQ ek¡x fl¼kar mnklhurk oØ fo'ys"k.k vkSj izdfVr vfèkeku fl¼kar dh rqyuk esa yadkLVj dk u;k
ek¡x fl¼kar fuEu dkj.kksa ls u osQoy Js"B gS cfYd mu ij lqèkkj gSA
1- iwoZ fl¼kar miHkksDrk dh ek¡x dh osQoy vosQyh oLrqvksa osQ fy, O;k[;k djrs gSaA ijarq yadkLVj dk
ek¡x fl¼kar bu fl¼karksa ls Js"B gS D;ksafd ;g oLrqvksa ;k muosQ cSazM esa ikbZ tkus okyh fo'ks"krkvksa
ij cy nsrk gSA ,d miHkksDrk fdlh oLrq dks osQoy [kjhnus osQ fy, gh ugha [kjhnrk cfYd blfy,
[kjhnrk gS fd mlesa oqQN fo'ks"krk,¡ ikbZ tkrh gSa tks mls mi;ksfxrk iznku djrh gSaA

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