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bdkbZ 11 % vk; ;k vkxe dh /kj.kk,¡
(ii) tc ek¡x dh yksp bdkbZ gksrh gS rks lhekar vkxe 'kwU; gksrk gSA (When elasticity of uksV
demand is unitary, marginal revenue is zero.)
e − 1 1
d
MR = AR AR = AR 1 −
e d e d
1
= AR 1 − = AR × (0) = 0
1
(iii) tc ek¡x dh yksp bdkbZ ls vfèkd (ykspnkj ek¡x) gksrh gS rc lhekar vkxe èkukRed gksrk
gSA (When elasticity of demand is greater than unitary (elastic demand) mar-
ginal revenue is positive (MR > 0)A
mnkgj.k osQ fy, tc e = 3_ lhekar vkxe (MR) vkSlr vkxe dk nks frgkbZ gksrk gSA
d
1 1 2 2
MR = AR 1 − = AR 1 − = AR = AR
3 3 3
e d
(iv) tc ek¡x dh yksp bdkbZ ls de (csykspnkj) gksrh gS rks lhekar vkxe ½.kkRed gksrk gSA
(When elasticity of demand is less than unitary (inelastic demand), marginal
revenue is negative. (MR < 0)
1
mnkgj.k osQ fy,] tc E = vkSj AR = 3] MR ½.kkRed gSA
2
1
1
1 1 −
MR = AR 1 − = 3 2 = 3(1 – 2) = 3(–1) = 3
e d
MR = – 3
11-9 lkjka'k (Summary)
l lkèkkj.k Hkk"kk esa ge ftls izfr bdkbZ dher dgrs gSa og gh vkSlr vkxe gSA vr,o fdlh oLrq dh
dher rFkk vkSlr vkxe osQ ,d gh vFkZ gksrs gSaA vFkkZr~ vkSlr vkxe dks mRikn dh bdkbZ vkxe
osQ :i esa ifjHkkf"kr fd;k tkrk gSA
11-10 'kCndks'k (Keywords)
1- vkxe (Revenue)µjkT; dh iw.kZ ok£"kd vk;
2- vkSlr vkxe (Average Revenue)µvkSlr vk;
3- lhekar vkxe (Marginal Revenue)µoqQy vk;A
11-11 vH;kl&iz'u (Review Questions)
1- vk; ;k vkxe D;k gS\
2- iw.kZ izfr;ksfxrk esa vkxe dh èkkj.kkvksa dk mYys[k dhft,A
3- ek¡x dh dher yksp ls D;k rkRi;Z gS\
4- oqQy vkxe rFkk ek¡x dh yksp dk fooj.k nhft,A
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