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bdkbZ 11 % vk; ;k vkxe dh /kj.kk,¡





           (ii) tc ek¡x dh yksp bdkbZ gksrh gS rks lhekar vkxe 'kwU; gksrk gSA (When elasticity of  uksV
               demand is unitary, marginal revenue is zero.)

                                     e −  1           1 
                                      d
                         MR = AR            AR = AR  1 −
                                                        
                                     e d              e d  
                                       1
                             = AR  1 −     = AR × (0) = 0
                                   
                                       1
          (iii) tc ek¡x dh yksp bdkbZ ls vfèkd (ykspnkj ek¡x) gksrh gS rc lhekar vkxe èkukRed gksrk
               gSA  (When elasticity of demand is greater than unitary (elastic demand) mar-
               ginal revenue is positive (MR > 0)A
               mnkgj.k osQ fy, tc e  = 3_ lhekar vkxe (MR) vkSlr vkxe dk nks frgkbZ gksrk gSA
                                d
                                       1           1        2   2
                         MR = AR  1 −       = AR  1 −    = AR     =     AR
                                                 
                                                   3        3   3
                                       e d  
          (iv) tc ek¡x dh yksp bdkbZ ls de (csykspnkj) gksrh gS rks lhekar vkxe ½.kkRed gksrk gSA
               (When elasticity of demand is less than unitary (inelastic demand), marginal
               revenue is negative. (MR < 0)
                                    1
               mnkgj.k osQ fy,] tc E =   vkSj AR = 3] MR ½.kkRed gSA
                                    2
                                                    1
                                                    1 
                                       1       1 −
                                                      
                         MR = AR  1 −       = 3     2 = 3(1 – 2) = 3(–1) = 3
                                         
                                       e d         
                         MR = – 3
          11-9 lkjka'k (Summary)


             l  lkèkkj.k Hkk"kk esa ge ftls izfr bdkbZ dher dgrs gSa og gh vkSlr vkxe gSA vr,o fdlh oLrq dh
               dher rFkk vkSlr vkxe osQ ,d gh vFkZ gksrs gSaA vFkkZr~ vkSlr vkxe dks mRikn dh bdkbZ vkxe
               osQ :i esa ifjHkkf"kr fd;k tkrk gSA


          11-10 'kCndks'k (Keywords)

            1- vkxe (Revenue)µjkT; dh iw.kZ ok£"kd vk;
            2- vkSlr vkxe (Average Revenue)µvkSlr vk;
            3- lhekar vkxe (Marginal Revenue)µoqQy vk;A


          11-11 vH;kl&iz'u (Review Questions)

            1- vk; ;k vkxe D;k gS\
            2- iw.kZ izfr;ksfxrk esa vkxe dh èkkj.kkvksa dk mYys[k dhft,A
            3- ek¡x dh dher yksp ls D;k rkRi;Z gS\
            4- oqQy vkxe rFkk ek¡x dh yksp dk fooj.k nhft,A



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