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iekweI-28: mMfl mofl
dUjy pwsy, jykr Bugqwn-bkwieAw iv`c Gw`tw dUr krx dy leI bcq bjt kMm iv`c ilAwieAW jwvygw Aqy susqI È؇
Aqy byrojgwrI ƒ Kqm krx dy leI modirk nIqI ApxweI jwvygI, qW n hI AWqirk sMquln rvygw Aqy n hI
bwhrI sMquln rvygw[ jykr A ibMdu qo cwiley, qW bcq bjt iv`c viriD hox nwl ArQ-ivvsQw K qy clI
jwvygI ijQy bwhrI sMquln qW hwjr ho jWdw hY, pr ArQivvsQw iv`c susqI Aqy byrojgwrI huMdI hY[ iesƒ
dur krx dy leI mudrw purqI v`Dwx dy leI ibAwj dI dr iv`c KL kMmI ho jWdI hY[ pr L ibMdU qy, Bugqwn
bkwieAw iv`c Gw`tw Apxy pICly p`Dr qo v`D jWdw hY[ iesdy leI Awjy vI LM Aqy v`D bcq bjt dI lox
hovygI[ iedy nwl jrUrI ho jwvygw kI ibAwj dr iv`c hor v`D ktoqI kIqI jwvy qwik susqI Aqy byrojgwrI dur
hovy[ ies qrW, ArQ-ivvsQw E ibMdu qo hor dUr huMdI clI jwvygI Aqy AWqirk Aqy bwhrI sMquln iek vwr
k`dy nhI Awxgy[ ies siQiq iv`c, AwvMtn inXm ivsPotk Asiqrqw ilAwaudw hY ikauik dovy nIiqAW burI
qrW nwl smivMq hoeI hY[
’∆ Âπ√ƒ ‹≈‰Á∂ ‘Ø AwvMtn inXm modirk nIqI ƒ bwhrI sMquln dy audySW dy leI Aqy AWqirk
sMquln dy leI rwjkoSIX nIqI dw krxw hY[
ies qrW, bwhrI sMquln dy audySW iv`c modirk nIqI dw Aqy AWqirk nIqI dy audyS iv`c rwjkosIX nIqI dw
AwvMtn krxw cwihdw hY[ pr AwvMtn inXm kyvl qd kMm kr skdw hY jykr modirk Aqy rwjkoSIX nIqI ibnW
lMmy pScqw dy lgqwr Aqy cMgI qrW nwl smwXoijq kIqI jw sky, iedy qo pwihlW dI iehdw pRBwv nzr iv`c
Awvy! AWqirk Aqy bwhrI siQrqw dy leI modirk Aqy rwjkoSIX nIqI dy sPl pRXog dw iek ‘mMfl inXm’ hY,
ijdy muqwbk, iek Aojwr dw auh lkS dy nwl hI myl bYTwxw cwihdw hY ijdy qy ausdw ijAwjwqr swpyS pRBwv pYdW
hY[ iesƒ auh pRBwvI bwzwr vMf dw inXm (Principle of Effective Market Classification) kihdW hY[
hwikk`q iv`c, mMfl iek ivvykpurx modirk Aqy ivqIX nIqI imSrx dy leI qrk iddW hY[ Kyqr II Aqy IV
iv`c, modirk Aqy rwjkoSIX donW nIiqAW dy sMXukq apBog iv`c AsMgiq nhI hY[ Kyqr II iv`c dovy nIiqAW
pRiqbMDwqmk hoxI cwihdI hY, Aqy Kyqr IV iv`c, dovy nIqIAW ivsqwrk hoxI cwihdI hY[ bwkI dovy KyqrW iv`c
modirk Aqy rwjkoSIX nIiqAW dovy audySW dy nwl nwl pRwpq krx dy leI jrUr imSirq hoxI cwihdI hY[ mMfl
dy muqwbk, jd modirk nIqI bwhrI sMquln dy nwl Aqy rwjkoSIX nIqI AWqirk sMquln dy audySW dy nwl joVI
huMdI hY, qW dovy audyS pRwpq ho jWxgy[
√ÚÀ ÓπÒª’‰ (Self Assessment)
bhuivklpIAw pRSn (Multiple Choice Questions):
3. bwhrI sMquln dy audySW iv`c modirk nIqI dw Aqy AWqirk sMquln dy audySW iv`c AwvMtn krx cwihdW
hY -
(a) rwjkoSIX nIqI dw (A) DMn dw
(e) isDWqW dW (s) iedy iv`co koeI nhI[
4. hwikk`q iv`c mMfl iek ivvykpurx modirk Aqy ivqIX nIqI imSrx dy leI dydW hY-
(a) kuqrk (A) qrk
(e) Bwv (s) iedy iv`co koeI nhI[
5. modirk rwjkoSIX imSrx XQwrQ smwXojn nhI hY-
(a) qMqr (A) Bugqwn
(e) nIqI (s) puMjI
LOVELY PROFESSIONAL UNIVERSITY 265