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Unit 32 : Measurement of Attitude, Aptitude, Personality and Intelligence



                     developed a new method for the construction of attitude scale for measuring attitude.  Notes
                     This method is based on a simple and clear process. The name of this method or technique
                     is—Method of Summated Rating. In this method, the selection of statements for the
                     construction of attitude scale is done on the basis of item analysis.
                     (1)  At first, 50-60 favourable or unfavourable statements are constructed for the object,
                         person, activity or thought for which the attitude has to be measured.
                     (2)  Five responses for each statement are prepared to give marks to each favourable or
                         unfavourable statement—Strongly agree, Agree, Undecided, Disagree and Strongly
                         disagree. When a person chooses either of them, corresponding mark (out of 4, 3, 2,
                         1, and 0) is given for favourable statements as decided above. Now the mark
                         weightage of the unfavourable statements is changed, that is, on an extremely
                         favourable response for an unfavourable statement is made 0, 1 mark for agree
                         response, and 2, 3 and 4 marks for undecided, disagree and extremely disagree
                         responses respectively.
                     (3)  The scale is administered on a large sample of those persons for which the attitude
                         scale is being prepared. Each of them is asked to give his consent to one of the
                         responses to each statement.
                     (4)  The responses of the people are given marks as 0, 1, 2, 3, 4 for positive statements
                         and 4, 3, 2, 1, 0 for negative statements, and the total of obtained scores (attitude
                         score) is found out.
                     (5)  The response sheets are arranged in descending order and the people falling within
                         27% from each of top and bottom are selected.
                     (6)  The value of t is found out on the basis of the difference between the discriminating
                         powers of top and bottom groups with the help of items-analysis process. The
                         medians and standard deviations of the obtained scores obtained by the persons of
                         top and bottom groups are calculated to find out the value of t. The value of t is
                         found out by the following formula for comparison of medians of the top and bottom
                         groups :

                                             t =



                         In which, M = Median of the top group for obtained scores of each statement
                                   H
                                 M = Median of the bottom group for obtained scores of each statement
                                   L
                                     = Standard deviation of the top group for each statement

                                     = Standard deviation of the bottom group for each statement

                                     = Number of people in the top group
                                     = Number of people in the bottom group

                                   n = Number of people in each group
                         If the number in both groups is equal, then n  = n  = n can be used. In this context,
                                                             H  L
                         the formula of t will be as follows :


                                                  t =








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