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lkekftd 'kks/ dh i¼fr Sukanya Das, Lovely Professional University
uksV
bdkbZµ22% varoZLrq fo'ys"k.k
(Content Analysis)
vuqozQef.kdk (Contents)
mís'; (Objectives)
izLrkouk (Introduction)
22.1 varoZLrq fo'ys"k.k izfofèk dh ifjHkk"kk,¡ ,oa fo'ks"krk,¡
(Definition and Characteristics of Content Analysis Technique)
22.2 varoZLrq fo'ys"k.k izfofèk dk egÙo (Importance of Content Analysis Technique)
22.3 varoZLrq fo'ys"k.k izfofèk dh lhek,¡ (Limitations of Content Analysis Technique)
22.4 lkjka'k (Summary)
22.5 'kCndks'k (Keywords)
22.6 vH;kl&iz'u (Review Questions)
22.7 lanHkZ iqLrosaQ (Further Readings)
mís'; (Objectives)
bl bdkbZ osQ vè;;u osQ i'pkr~ fo|kFkhZ ;ksX; gksaxsµ
varoZLrq fo'ys"k.k osQ vFkZ dh tkudkjhA
vraoZLrq fo'ys"k.k izfofèk osQ egÙo dks le>ukA
izLrkouk (Introduction)
bl lR; dks lHkh yksx Lohdkj djrs gSa fd HkkSfrd ?kVukvksa dh rqyuk esa lkekftd ?kVuk,¡ vfèkd tfVy]
ifjorZu'khy] vewrZ rFkk xq.kkRed gksrh gSa] ftuosQ dkj.k lkekftd foKkuksa osQ fy, viuk fu"d"kZ fudkyus o
fu;eksa dks izfrikfnr djus esa dfBukbZ gksrh gSA bl dfBukbZ dks de djus dh fn'kk esa varoZLrq fo'ys"k.k izfofèk
us egÙoiw.kZ ;ksxnku fd;k gS D;ksafd bldh lgk;rk ls xq.kkRed rF;ksa dk ifjek.kkRed (Quantitative) o
oLrqfu"B o.kZu laHko gksrk gSA oqQN 'kksèkdrkZ vè;;u&fo"k; ls lacafèkr rF;ksa osQ varoZLrq dks mfpr Jsf.k;ksa
esa foHkkftr djosQ] muosQ oLrqfu"B fo'ys"k.k dks gh ¶vUroZLrq fo'ys"k.k¸ ekurss gSaA
bl izfofèk dk Jhx.ks'k vkt ls izk;% 75 o"kZ igys lu~ 1926 esa loZizFke Jh esYdkse foYyh us lekpkj&i=kksa
osQ vius vè;;u osQ ekè;e ls fd;k FkkA mlosQ ckn lu~ 1930 esa Jh cqMyS.M vkfn us ,d vè;;u
Foreign News in American Morning Newspaper 'kh"kZd osQ varxZr fd;k FkkA bl vè;;u esa
lekpkj i=kksa dh Hkk"kk dk fo'ys"k.k djosQ oqQN egÙoiw.kZ fu"d"kZ fudkys x;s FksA bu vè;;uksa esa varoZLrq
fo'ys"k.k izfofèk dk gh mi;ksx fd;k x;k FkkA ;|fi ml le; ;g izfofèk vius vkjafHkd Lrj ij gksus osQ dkj.k
dksbZ fuf'pr Lo:i o vkèkkj dks izkIr ugha Fkk D;ksafd bu vè;;uksa dks djus okys dksbZ izf'kf{kr lkekftd
198 LOVELY PROFESSIONAL UNIVERSITY
