Page 142 - DMGT209_QUANTITATIVE_TECHNIQUES_II

Unit 7: Sources and Methods of Data Collection

Parking facility [ ] Store layout [ ] Quality [ ] Notes

Reasonable price [ ] Others (Specify)
11. Rank the factors that influence customers to visit your outlet:
Credit facility [ ] Price discount [ ] Gifts [ ]
Easy gain to products [ ] Parking facility [ ]
Store layout [ ] Product variety [ ]
Quality and reasonable price [ ] Others (Specify) —————————

12. What do customers expect from the retail outlet?
Credit facility [ ] Gift coupon [ ] Price discount [ ]
Price reduction easy accessibility of product [ ]
Quality and reasonable price [ ]
Others (Specify) ————————————-
13. Do you have any retention strategy adopted to keep in touch with the customer?
Gifts on special occasion
(a) Birthday gift [ ]
(b) Anniversary gift [ ]

(c) Festivals/Customer relationship [ ]
(d) Others (Specify) ——————
14. Which one do you think is most effective? Please rank them?
(a) Birthday gift [ ]
(b) Anniversary gift [ ]
(c) Festivals/Customer relationship [ ]
(d) Others (Specify) —————————

Thanking you for Sparing your Valuable Time

A Study on Customer Preferences of P.C.
Date: Place:
Form No: [ ] [ ] [ ] [ ] [ ]
1. Personal Profile

(a) Name: [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ]
(b) Address: [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ]
[ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ]
[ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ]

(c) Sex: Male [ ] Female [ ]
(d) Age: [ ] [ ] years
(e) Occupation: Self-employed [ ] Professional [ ] Service [ ] Housewife [ ]

Contd...

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