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Quantitative Techniques-II

Notes  Questions in a questionnaire may be classified into open question, close ended questions,
dichotomous questions etc.

7.5 Keywords

Closed-ended questions: There are two basic formats in this type: (a) Make one or more choices
among the alternatives and (b) Rate the alternatives.
Dichotomous questions: These questions have only two answers, ‘Yes’ or ‘no’, ‘true’ or ‘false’
‘use’ or ‘don’t use’.
Internal Secondary Data: Is that data which is a part of company’s record, for which research is
already conducted.

Leading question: A leading question is one that suggests the answer to the respondent.
Open-ended questions: These are questions where respondents are free to answer in their own
words.

Primary Data: Data directly collected by the researcher, with respect to problem under study, is
known as primary data.
Recency: This refers to “How old is the information?” If it is five years old, it may be useless.

Structured disguised Questionnaire: This type of Questionnaire is used to find, peoples’ attitude,
when a direct undisguised question produces a bias.

7.6 Review Questions

1. What is primary data?

2. What are the various methods available for collecting primary data?
3. What are the several methods used to collect data by observation method?
4. What are the advantages and limitations of collecting data by observation method?
5. What would you define as the characteristics of a good questionnaire?

6. By the help of examples only, explain what is meant by leading/loading question?

Answers: Self Assessment

1. Primary data
2. Authenticity
3. Internal secondary data

4. Interview
5. Observation, questioning
6. Direct observation
7. Qualitative research
8. Depth

9. Questionnaire
10. Non-Structured and Disguised Questionnaire

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