Page 144 - DMGT209_QUANTITATIVE_TECHNIQUES_II

Unit 7: Sources and Methods of Data Collection

10. To what extent would the computer increase your efficiency? Notes

Negligible [ ] 20-40% [ ]
40-60% [ ] More [ ]
11. How many hours on an average per week would you use your PC?

0 to 5 hours [ ] 6 to 12 hours [ ]
13 to 18 hours [ ] More [ ]
12. While using your PC, most of the time would be for:
Education [ ] Accounting [ ]
Net surfing [ ] Correspondence [ ]

13. Remarks __________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________

__________________________________________________________________________
Signature of the Respondent ________________________

Self Assessment

Fill in the blanks:
9. A …………………. is a research instrument consisting of a series of questions and other
prompts for the purpose of gathering information from respondents.
10. The main objective of ………………….. is to conceal the topic of enquiry by using a disguised
stimulus.

11. …………………. are questions where respondents are free to answer in their own words.
12. A …………………. question is one that suggests the answer to the respondent.

7.4 Summary

 Data sources are broadly classified into primary and secondary data.

 Primary data is one which is collected by the investigator himself for the purpose of a
specific inquiry or study. The data directly collected by the researcher, with respect to the
problem under study, is known as primary data.
 Observation method has a limitation i.e., certain attitudes, knowledge, motivation etc.
cannot be measured by this method.

 Secondary data are statistics that already exists. These may not be readily used because
these data are collected for some other purpose.
 There are two types of secondary data (1) Internal and (2) External secondary data.

 Census is the most important among secondary data.
 Syndicated data is an important form of secondary data which may be classified into
(a) Consumer purchase data (b) Retailer and wholesaler data (c) Advertising data.

 Questionnaire can be administered either in person or on-line or Mail questionnaire.

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