Page 318 - DMGT404 RESEARCH_METHODOLOGY

Research Methodology

Notes 2. Table of Contents: The table of contents will help the reader to know "what the report
contains". The table of contents should indicate the various parts or sections of the report.
It should also indicate the chapter headings along with the page number.
Chapter no. Title of the chapter Page no.
Declaration
Certificates
Acknowledgement
Executive summary
1 Introduction to the project
2 Research design and methodology
3 Theoretical perspective of the study
4 Company and industry profile
5 Data analysis and interpretation
6 Summary of findings, suggestions and conclusions
Bibliography
Appendix

3. Executive Summary: If your report is long and drawn out, the person to whom you have
prepared the report may not have the time to read it in detail. Apart from this, an executive
summary will help in highlighting major points. It is a condensed version of the whole
report. It should be written in one or two pages. Since top executives read only the executive
summary, it should be accurate and well-written. An executive summary should help in
decision-making.

An executive summary should have,
(a) Objectives
(b) Brief methodology
(c) Important findings

(d) Key results
(e) Conclusion
4. The Body: This section includes:
(a) Introduction

(b) Methodology
(c) Limitations
(d) Analysis and interpretations
Introduction: The introduction must explain clearly the decision problem and research
objective. The background information should be provided on the product and services
provided by the organisation which is under study.

Methodology: How you have collected the data is the key in this section. For example,
Was primary data collected or secondary data used? Was a questionnaire used? What was
the sample size and sampling plan and method of analysis? Was the design exploratory or
conclusive?
Limitations: Every report will have some shortcoming. The limitations may be of time,
geographical area, the methodology adopted, correctness of the responses, etc.

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