Page 148 - DCAP307_PLANNING_AND_MANAGING_IT_INFRASTRUCTURE

Planning and Managing IT Infrastructure

Notes

Notes A key factor in increasing customer confidence is to prevent the risks of fraud and
unlawful activities. There are various means of increasing the security of online financial
transactions.

Legal Aspects: As soon as you are doing business online, a legal framework comes into
play which must be complied with to the letter. Fortunately, this sounds worse than it
really is.
After a slow start, electronic trading is taking off. People are going on-line at unprecedented
rates and multiple on-line shops are appearing left and right.

However, there are still a considerable number of barriers preventing many small and
medium sized enterprises (SMEs) from going online and taking the opportunities offered
by the Internet. These barriers include:

Laws & Regulations
Contractual Aspects
Online Payments
Privacy
Data Protection & Intellectual Property Rights
These aspects are just a few of those numerous factors relevant for the companies which
are planning to do e-business.
E-business marketing: Online marketing is a powerful tool that gives you new possibilities,
but should be used with insight.

Self Assessment

State whether the following statements are true or false:
13. An organisation’s strategic planning process for e-business is not required to be firmly
grounded in the whole of the business.
14. As soon as you are doing business online, a legal framework comes into play which must
be complied with to the letter.
15. Online marketing is a powerful tool that gives you new possibilities, but should be used
with insight.

Case Study e-Business in Small Danish Furniture Manufacturers

he Danish furniture industry is very competitive. When related to the small
population of Denmark, Danish furniture production and exports are quite
Tsignificant on the global market, as the Association of Danish Furniture Industries
(ADFI) claims.
Danish Furniture On-Line

The combination of advanced technology and an elevated level of technical competence
makes productivity in the industry very high. Companies with less than 50 employees
reach 84% of the productivity level of medium-sized and large enterprises.
Contd....

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