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Planning and Managing IT Infrastructure Avinash Bhagat, Lovely Professional University

Notes Unit 9: Mobile Commerce

CONTENTS
Objectives
Introduction

9.1 Concept of M-Commerce
9.1.1 Advantages of M-Commerce
9.1.2 Disadvantages of M-Commerce
9.2 Mobile Commerce Framework
9.3 M-Commerce Applications
9.4 Growth Trends in M-Commerce
9.4.1 Mobile Search
9.4.2 Mobile Display
9.4.3 Location-based Services
9.4.4 Quick Response (QR) Codes
9.4.5 Augmented Reality
9.5 Summary

9.6 Keywords
9.7 Review Questions
9.8 Further Readings

Objectives

After studying this unit, you should be able to:
Define the concept of mobile commerce
Identify the advantages and disadvantages of m-commerce
Describe the framework of m-commerce
Discuss m-commerce applications
State the growth trends of m-commerce

Introduction

Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods
and services, which is initiated and/or completed by using mobile access to computer-mediated
networks with the help of an electronic device. Mobile commerce (m-commerce) is creating
entirely new opportunities both for mobile devices and services. So, we can say that m-commerce
means transactions using a wireless device and data connection, which result in the transfer of
value in exchange of information, services, or goods. An m-commerce transaction is defined as
any type of transaction of an economic value that is conducted through a mobile device that uses
a wireless telecommunications network for communication with the e-commerce infrastructure.
M-commerce differs partially from e-commerce (electronic commerce) due to the special
characteristics and constraints the mobile devices and wireless networks have. Known as next-

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