Page 169 - DMGT302_FUNDAMENTALS_OF_PROJECT_MANAGEMENT

Fundamentals of Project Management Neha Tikoo, Lovely Professional University

Notes Unit 10: Managing E-business Projects

CONTENTS
Objectives
Introduction
10.1 E-business Projects

10.2 Balance Scorecard
10.3 Generic E-business Balanced Scorecard
10.4 Measures for Business Contribution
10.5 Compliance with Budget
10.6 Measures for Customer Orientation
10.7 Summary

10.8 Keywords
10.9 Review Questions
10.10 Further Readings

Objectives

After studying this unit, you will be able to:

Know about the managing E-business projects;
Understand the generic E-business balance score card;
Know about the measures for customer orientation.

Introduction

As we enter the new millennium, the internet-based way of doing business is certainly going to
change whole industries and markets and will therefore have a great impact on consumers and
businesses. Electronic business (E-business) can be described as the process of buying and selling
or exchanging of products, services, and information; generating demand for them through
marketing and advertising; servicing customers; collaborating with business partners; and
conducting electronic transactions within an organization via computer networks including the
internet (Turban, Lee and King). Electronic business will change all aspects of our lives – how we
work, play, learn and shop. It will transform our economic infrastructure in the sense that new
methods of supply, distribution, marketing, service and management will emerge. E-business
will improve business performance through low cost and open connectivity by introduction of
new technologies in the value chain and connecting value chains across businesses in order to
improve service, reduce costs, open new channels and transform the competitive landscape.

10.1 E-business Projects

Companies are becoming increasingly aware of the many potential benefits provided by
E-business. Some of the E-business potential benefits are:
1. Ultimate support of Business Process Reengineering efforts;

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