Page 101 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes news bulletins. Interviews can be conducted by the event organiser, relevant academics or other
people of interest. Ensure that who ever is being interviewed is well briefed on the details of the
event and further contact information for listeners.
Distribute promotional flyers at other events, particularly those with a similar audience base, or
leave a small number of flyers (you can always return with more) with businesses such as news
agencies, libraries, hairdressers and cafes/restaurants or businesses that are directly connected
to your event to distribute to customers.

Flyers can also be distributed via resident mail drops (enquire with your local Council or post
office for businesses that offer this service) and are often a very cost effective way to reach the
local community and provide them with detailed information about the event.
Posters displayed in areas such as campus notice boards, local libraries and art galleries, shop
windows and visitor information centres can also be an effective communication tool.

4.9.2 Mail outs/Email

Carefully targeted direct mail can be very effective. The best results come when the recipient is
already familiar with you, the University or the event. Use relevant University mailing lists that
capture a particular profession, community group or alumni. A useful and often less costly form
of direct mail is inserting a flyer or conference program into a relevant magazine or newspaper.
Promoting your event via email is also an effective way of reaching your target audience.

4.9.3 Media

Effective media liaison requires careful planning and management. Staff in Media Relations
Unit are meant to assist in promoting events such as conferences, public lectures, handling
media interviews and developing associated news and story ideas for the media and related
news.

From marketing point of view, publicity is one component of promotion which is one component
of marketing. The other elements of the promotional mix are advertising, sales promotion, and
personal selling. Various examples are:

1. Event sponsorship
2. Art exhibitions
3. Arrange for a testimonial

4. Announce an appointment
5. Stage a debate
6. Issue a commendation
7. Arrange a speech or talk
8. Make an analysis or prediction

9. Conduct a poll or survey
10. Issue a report

4.10 Event Promotion

Whenever an event is being planned, you would surely hope to promote it in a manner such that
even all internal customers you may have would get to know about it. You would want to do

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