Page 98 - DMGT304_EVENT_MANAGEMENT

Unit 4: Marketing and Promotion of the Event

and nature, and containing details about speakers and other arrangements could be Notes
prepared and mailed to target participants. The brochures should include a registration
form or a separate registration leaflet to be completed and returned by a due date.
Information to be included in the brochure should include the following:
(i) Title and theme of the conference;
(ii) Brief description of its nature or purpose;
(iii) Dates and location;

(iv) Speakers;
(v) Topics;
(vi) Costs, and what is included in the price;
(vii) Other events, such as conference dinner, and costs;
(viii) Methods of payment;
(ix) Accommodation options;
(x) Discounted air fares available
(xi) Closing date for registration;
(xii) Payment method for overseas delegates;

(xiii) E-mail addresses and phone/fax numbers for enquiries;
(xiv) The cancellations policy.
6. Press Release: One of the other best ways to advertise and promote the conference is
through press release. A good press release starts with the basics. You need to know what
media it will be sent to, and write specifically for that target market. A press release
should always be about something that is newsworthy, but coming to your topic from a
different or unusual angle can make even the most common of activities newsworthy.

Essentials

1. Make sure the information you are imparting is newsworthy – provide a good story.
2. Aim the information directly at your audience and grasp their attention.
3. Start with the news, and then go into details.
4. Make the job as easy as possible for the press; try to answer any questions they might have
within the press release.

5. Do not assume any knowledge of the topic or subject area.
6. Write in the third person. Do not use ‘you’, ‘we’.
7. Personal opinions should only be in quotations.
8. Have a punchy headline.
9. Try to keep your press release to one page.
10. Only include essential details.
11. Give good contact information, but try to have one point of contact.
12. Include any additional information in an appendix at the end of the press release, or direct
the press to where they can find the info.

13. Check your spelling and grammar.

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