Page 99 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes

Task Describe the advantages and disadvantages of a range of publicity strategies that
can be used and when it is appropriate to use them; include television, newspaper, magazine
and electronic advertising, press releases and flyers.

Remember

1. What message do you want to get across?
2. Who do you want to read your news?

3. Is a press release the best method of getting your message across?
4. Are you assuming knowledge on the behalf of the reader?

Making Contact

1. Make contact with your local press before you send out any release to ensure they know
what to expect.

2. Find out when their deadlines are and how they like to receive press releases.
3. Invite the reporter/editor/etc. to your club or event and find out if it is something they
would like to report about.

4. Sell your event to the press, but do not be too intrusive on their time as it is a busy
occupation and they will receive numerous similar requests.
5. If the news in your release isn’t used, ask if there’s space the following week, or if there’s
anything you can do to ensure that it is used.

Sending out Your Release

1. Use email.
2. Seek the advice of the most computer literate member of your club, someone who regularly
checks their email and can answer any email questions.
3. Do not send out large email attachments such as pictures unless requested.
4. Make sure the text is in the email body and not in an attachment.
5. The press is concerned with using the text you send them quickly and efficiently so try not
to put your release into a document requiring certain software to open or that only looks
good on certain computers.
6. If you are sending your release to numerous recipients, use the blind copy function.
7. Make sure your computer has the latest virus software on it and it has been updated recently.

Notes Professional Publicist
A professional publicist could be hired to arrange the promotion of the conference, or to
act as a consultant on certain aspects of the promotion, working with employees of the
company or association arranging the conference or event.

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