Page 97 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes (ii) Logo Stickers: Logo stickers on the other hand are more for public relations. Printing
stickers of your company logo is great since you can use them in spreading the word
about your event. They can be given to staff members so that they can put them in
their cars, bags, notebooks etc. The more people who see your logo, the more
people will recognize and trust it as a symbol.
(iii) Notebook Stickers: Decorative notebook stickers are also good at promoting business.
Look at anyone who writes a lot for school or for business and you will see them
decorating their favorite notebook with stickers. Creating decorative notebook
stickers with your company’s logo and maybe a popular slogan can turn simple
notebooks into subtle marketing mediums.
(iv) Name Stickers: Ever see special gatherings, conferences and seminars? Most of the
people there wear name tags right? Well, you can create your own name tag stickers
with your event’s or conference logo for a little subtle marketing. You can be a
sponsor for an event, and then just tell people that you will provide the sticker name
tags. As people meet and greet at the conference, people should notice your marketing
message or image as they look and see who are they talking too.
2. Magazines, Trade Journals and Newsletters: It is very convenient to reach the members of
a particular profession through taking out advertisements in trade journals, magazines
and Newsletters to announce the conference some months before its date. These ads are
convenient to update with the changes in arrangement and about the confirmation of the
speakers. In this manner closer to the date of the conference and in organization with the
committee’s plans, a registration form could be inserted in the magazine.

3. Newspapers: Newspapers are an immensely significant source of historical and
contemporary information. Newspaper publishing, both in print and via the Internet, is
an increasing worldwide activity. Digital developments and improvements in technology
are driving changes that may impact upon those engaged with newspapers as custodians,
or as researchers. So the newspapers are also a good advertisement source for the
advertisement as the people interested can cut and save the information for their
remembrance.
4. Advertorial: Advertorials, also known as hosted content, are among the most valuable
form of marketing a website owner can buy. An advertorial is a keyword-rich article that
is “hosted” on another website. The article includes several anchor text links back to the
advertiser’s website. These inbound links are of exceptionally high value, because the
host website will have a high page rank, secured by inbound anchor text links from other
sites using targeted keywords. The link juice from the host site is then transferred to the
advertiser. Most of the time, advertorial space is sold to the highest bidder. Host websites
develop pages to rank well for highly competitive keywords, then sell the space to
advertisers looking for high-quality inbound links. In some cases, advertorial arrangements
can be negotiated at little to no cost. Some websites will accept hosted content at no cost
because they need original content for their site. Although this method requires more
time and effort, it can be well worth the investment. And in case of the Newspapers and
magazines a copy neatly printed is supplied to the newspaper or magazines office which
they publish and supply as per the agreement.

5. Mailings: The names collected on the registration list from the previous year’s conference
could be used as a basis for the mailing, or if the conference were one arranged for
members of an association or professional body, then the mailings would be sent to all
members and associate members as well. Mailing lists can also be bought from various
organisations such as chambers of commerce, publications and directories. Depending on
the allocated budget for promotion, brochures announcing the conference, its purpose

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