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Unit 4: Marketing and Promotion of the Event

several varieties of activities so that you can have the maximum fun during the event and ensure Notes
that it becomes an amazing success:

You should concentrate individually on every guest and make them feel as if they are the
only guest. They should get that special feeling. You should be professional and positive
in attitude such that you give a lasting impression. This will help in any future opportunities.

You must keep track of events always. You should listen to the signals coming from your
customers regarding the event. You should take into consideration all their needs and
ensure that in special events everything is done perfectly to ensure their maximum comfort.
Ensure that you have proper information about your target group. You would want to
ensure that your event is promoted well to all your targeted people such that they have a
good idea about the event. It would be much better when you can get many of your
internal customers to hear about the things that you are doing and the fun that is happening
and they too would want to be a part of the event.
To make things personal and formal, you could make personal phone calls to all your
esteemed expected members. You should keep the invites personal as much as possible. It
will give you a better feeling to know that the former attendees are being kept informed
about all the events that you have planned ahead for them. Keeping this personal activity
will ensure your internal customers feel very important as well.

Keep in continuous contact with old clients. This will help when you wish to make formal
invitations to them for your event. By keeping in constant touch with your old clients you
are also able to mix both your old and new clients together in events and have fun. This
will go a long way in building relationships.
Take some time and learn about the interests of both your internal clients and external ones
too. This will help when you need to ensure that you are able to meet all their requirements.
You should make sure you meet all their wants and needs. This is the best way to keep touch
with whatever concerns they may have and make sure they enjoy your event.
Ensure you have good patience. This will be of great help so that you could spend a lot of
time with each individual customer. You would want to make them feel as if they are your
most important customers and you should give them that extra time and effort to ensure
that feeling stays. It will be good when you are over with this process and all your clients
turn up for the events.
You should ensure that you advertise about your events to your clients as often as possible.
This will help in reaching many people through your advertisement programs. You should
try to interest them, inform them and excite them about the whole party.

Take some time off every week and sit down and think about new and even more creative
methods to market your event to the targeted group of people. You should be able to
interest them. Keep them informed about everything and give them hints on the great
events which you are planning for. This is the best and easiest way to connect with everyone
and keep them informed as well.

4.10.1 Promotional Strategies

The promotional strategy will need to take into consideration some or all of the following:
The purpose and nature of the event
Targeting relevant industry groups
Number of participants attending

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