Page 153 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes 7.8.2 Budget Planning
7.8.3 Conference Planning Checklist
7.9 Birthday Party Planning
7.10 Summary
7.11 Keywords

7.12 Review Questions
7.13 Further Readings

Objectives

After studying this unit, you should be able to:

Know the need of planning
Discuss the key factors in planning in event management
Identify the planning procedure
Explain the elements of event proposal

Describe the preparation of event proposal
Introduction

Whether you call it event planning, event management, event marketing, conference
management, meeting planning, or conference planning, it’s not an easy task. It requires a lot of
thinking and expertise.

7.1 Event Planning

The first and foremost thing to do while planning an event is to know about the client’s
expectations. When a client first approaches you for assigning a task, sit with him and find out
what he wants and how he wants it. Keep in mind the fact that the client has a very hazy idea of
what he wants. He expects you to change that hazy idea into a reality. So, you first need to strike
a good rapport with him. Once you know his expectations you can start giving your inputs.
Since you are a professional event planner he is bound to believe that you have a better knowledge
about these things and will respect your judgment.

7.1.1 Key Factors in Planning an Event

1. Check the feasibility
2. Is the event a good idea?
3. Are we in the right community?

4. Who would be the spectators?
5. About the venue
6. About the media of advertising
7. Fund stream

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