Page 154 - DMGT304_EVENT_MANAGEMENT

Unit 7: Planning for Events and Event Proposal

7.1.2 Steps to Planning an Event Notes

The first step to planning an event is determining its purpose, whether it is for a wedding,
company, birthday, festival, graduation or any other event requiring extensive planning. From
this the event planner needs to choose entertainment, location, guest list, speakers, and content.
The location for events is endless, but with event planning they would likely be held at hotels,
convention centers, reception halls, or outdoors depending on the event. Once the location is set
the coordinator/planner needs to prepare the event with staff, set up the entertainment, and
keep contact with the client. After all this is set the event planner has all the smaller details to
address like set up of the event such as food, drinks, music, guest list, budget, advertising and
marketing, decorations, all this preparation is what is needed for an event to run smoothly. An
event planner needs to be able to manage their time wisely for the event, and the length of
preparation needed for each event so it is a success.

7.1.3 Planning to Produce an Event

Following steps are involved in producing an event:
1. Do Market Research.
2. Prepare Event Plan.

3. Thoroughly Test market your event plan. (i.e. discuss your event plan with other people
to know their opinions and suggestions.)
4. Get organizers for your event.

5. Prepare your Event Calendar.

7.1.4 Event Market Research

Following steps are involved in event market research:
1. Determine your business potential through SWOT and Competitors’ analysis.
2. Determine market for your intended event.

3. Do the target audience research
4. Prepare Market Research Report

7.1.5 Steps involved in event planning

Following five steps are involved in Planning an Event:
Why (i.e. event objective)
Why you want to organise the event? What is your purpose of organizing the event? What do
you want to get through the event?
What
What you are going to do in the event? (i.e. decide event name, event profile, event highlights,
program menu, Food and beverage menu, Guest Profile, Service providers, Entry Information,
Promotional Campaign and event budget.)

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