Page 243 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes Written communications: These are essential not only for record keeping but also for purposes
of mass distribution.
Quantitative research: This is relatively inexpensive to conduct and easy to tabulate and analyze
with computers.
Qualitative research: This is generally more expensive than quantitative research due to the
time that is involved.

10.9 Review Questions

1. Who is event leader?
2. What is event leadership?

3. Discuss the event leadership process.
4. “Event Leadership process is the conceptual framework for every effective event.” Discuss.
5. “The Event Leadership process is dynamic and selective.” Discuss.
6. What is meant by term communication?
7. What are the various forms of communication?

8. How does communication is helpful in event management?
9. Differentiate between qualitative and quantitative research in event management.
10. What are the five phases of event leadership?

11. “The project management system will depersonalize the event.” Discuss.
Answers: Self Assessment

1. Event Leadership process 2. selective
3. coordinate 4. does not
5. right priorities 6. Event Leaders
7. Quantitative 8. Qualitative

9. investment. 10. qualitative and quantitative
11. True 12. True
13. True 14. True
15. False

10.10 Further Readings

Books Allen, J. (2000). Event Planning: The Ultimate Guide to Successful Meetings,
Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives,
and Other Special Events. Toronto, Ontario, Canada: Wiley.

Astroff, M. T., and J. R. Abbey (1995). Convention Sales and Services, 4th ed.
Cranbury, NJ: Waterbury Press.

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