Page 277 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes 13.2.2 Event Management Checklist

1. Event Details: Event Place and Time, Event Purpose, Event Manager, Target Audience.
2. Committees Organizing Committee
3. Documentation Checklist
4. Insurance Details
5. Interim Agreements Interim Agreements Table
6. Key Stakeholders Key Stakeholder Contact List Consultation with Key Stakeholders
7. The Venue Potential Hazards Site Plan
8. Event Coordination/Management Communication Systems Information Details
9. Event Promotion Media Other Signage
10. Traffic Management Patron Access Contingency Plan
11. Emergency Management Plan Coordination Centre/Contact Emergency Medical Plan
12. Security: Type of security/Security Plan Briefing to Staff
13. First Aid Access to Equipment Trained Staff
14. Catering List of Requirements Briefing with Staff
15. Infrastructure Toilets Shelter Video/AV Telephones
16. Public Safety Lighting and Power Temporary Structures Entry and Exit Details
17. Occupational Health and Safety
These checklists can be used for evaluation purpose, on what went right and what went wrong
during the course of the whole event and while winding it up.

!
Caution Various stages of an event should be thoroughly understood and maintained;
they should not be intermixed

Notes Return on Event
The term Return On Event or (ROE) was coined to identify the percentage of earnings
returned to an event organization sponsoring the event based on marketing efforts. The
ROE is an important concept for all event marketers, regardless of event size. For example,
if you are marketing a small event for 100 persons and you increase attendance by 25
percent due to your new e-marketing strategies, you may in fact not only have saved a
significant amount of money but also generated a sizable net profit that may be directly
attributable to this marketing activity.

By using income statement, we measure the increase in return on marketing and see how
the marketing function performed as part of the overall financial analysis. To monitor,
track, and measure each separate marketing functions you need to use a variety of simple
but effective systems.

Did u know? The income statement shows a significant increase in total revenues in years
as well as a slight increase in net income.

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