Page 279 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes State whether the following statements are true or false:
11. The names collected on the registration list from the previous year’s conference could be
used as a basis for the mailing, or if the conference were one arranged for members of an
association or professional body, then the mailings would be sent to all members and
associate members as well.

12. Mailing lists can also be bought from various organisations such as chambers of commerce,
publications and directories.
13. Depending on the allocated budget for promotion, brochures announcing the conference,
its purpose and nature, and containing details about speakers and other arrangements
could be prepared and mailed to target participants.

14. One of the other poorest ways to advertise and promote the conference is through press
release.
15. professional publicist could be hired to arrange the promotion of the conference, or to act
as a consultant on certain aspects of the promotion, working with employees of the company
or association arranging the conference or event.

Case Study Evaluating an Event

right Club is a project facilitated by the Public Engagement Unit. It brings together
a cross-disciplinary network of researchers at UCL, training them and giving them
Ba space to share their research with each other and the public.
1. Why are you doing an event?
The engagement aims of Bright Club can be mapped onto our usual matrix like this:

Awareness Attitudes Skills Empowerment
Participants Of the need to tailor Better
(i.e. staff) your presentation
communication skills
style for the
audience and venue
Audience Of the multi- To be more To encourage the
(i.e. publics) disciplinary nature positive towards audience to talk
of research. research, to researchers on
researchers and equal footing..
Higher Education.

2. Who is the audience?
Bright Club's audience is intended to be 20-50 year old Londoners who don't work or
study at a University. We are specifically aiming for people who take part in cultural
events (e.g. late-night museum openings, comedy nights, concerts) but don't take part in
events organised by a University.

3. What kind of event should you do?
We talked to a group of people who organise events that successfully attract people in our
defined audience, or who are involved in audience development for events. They included
Rosie Tooby (Wellcome Collection - adult science events), Wes White (Attack!! - writers
Contd...

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