Page 283 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes A non-attendee: It may reveal that they have trouble finding a babysitter.
Evaluation: It allows constructive criticism and feedback which helps build on improvements
for other events.

13.5 Review Questions

1. What is Monitoring?
2. What is controlling?
3. What is Evaluation?
4. What do you understand by return on event or (ROE)?

5. Explain the meaning of term coding.
6. Explain advertising through Magazines, Trade Journals and Newsletters.
7. “The overall benefits associated with marketing should not be focused solely on the
economic performance of an event.” Discuss.
8. What is the impact of telephonic interviews?
9. Who is non attendee?

10. What are the contents of event management checklist?
11. What do you know about ROE?

Answers: Self Assessment

1. Evaluation 2. Constructive
3. evaluation method 4. feedback
5. post-event 6. quantitative

7. focus panel 8. personal interviews
9. Telephonic interviews 10. non-attendee
11. True 12. True

13. True 14. False
15. True

13.6 Further Readings

Books Allen, J. (2000). Event Planning: The Ultimate Guide to Successful Meetings,
Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives,
and Other Special Events. Toronto, Ontario, Canada: Wiley.
Astroff, M. T., and J. R. Abbey (1995). Convention Sales and Services, 4th ed.
Cranbury, NJ: Waterbury Press.
Baldridge, L. (1993). Letitia Baldridge’s New Complete Guide to Executive
Manners. New York: Rawson Associates, Maxwell Macmillan International.

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