Page 287 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes 2. The large scales one do happen far rarer, but then the amount of returns they churn out is
far......................
3. ...................... have stepped into the industry and organize small and private events in their
spare time.
4. There are event management companies that take on ......................, who work with them
on a freelance basis, as and when the need arises.
5. There is ...................... in the field of event management. And the event manager jobs are
ever increasing.

14.3 Careers in Event Management

Event management is a multifaceted activity. Major constituents of this profile include creativity,
meticulous planning, relationship management, advertising and marketing and much more, all
rolled into one seamlessly choreographed process.
Events and occasions are an integral part of human life. We simply cannot bypass them as they
touch almost all aspects of our social existence. Birthday celebrations, social gatherings,
engagements and weddings are events we celebrate at the personal level.
During academic years there are school events such as annual day functions, inter and intra
school contests, sports day celebrations, followed by college and university level festivals. In
the sphere of work, there are annual general meetings, exhibitions, marketing campaigns,
conferences, product launches and brand development activities. Other events such as fashion
shows, cultural programs, talent hunt shows, promotional campaigns, religious gatherings and
so on also play an important role in our life.
All of us have been a part of these events from time to time. We either organise these events or
take part in the show. Either ways we want these occasions to go on as per our expectations and
in doing so we often seek professional help. However, we do not pay much heed to the people
who assiduously put in their effort and creative talent to make these events memorable and
successful. They are the event managers.

14.3.1 Qualifications

The very basic qualification to get into the realm of event management is to be a graduate in any
discipline. However, one must possess certain traits that would help them go a long way in this
industry.
14.3.2 Essential Skills

Following are the essential skills :
Public Relations: to manage clients, their agents and a vast gamut of professionals you
would meet in the line of your profession

Creativity: from the germ of the concept to manage an occasion to its final delivery
Marketing skills: to sell your idea to your clients in order to make their events memorable
Analytical ability: you must have the knack to solve all sorts of problems and even have the
foresight to anticipate unforeseen issues

Organizational skills: to carefully plan for tasks for self and for the entire team
Networking skills: this industry thrives on the shoulders of personal networking and you
must have the ability to utilise it and expand it in your favour

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