Page 288 - DMGT304_EVENT_MANAGEMENT

Unit 14: Careers in Event Management

Management skills: ability to manage time, stress, subordinates, clients, budgeting, risks, Notes
situations and so on
Institutions that offer event management as a vocational study program are few and far between.
Most of these institutes offer certificate and diploma courses. On the other hand, event management
companies prefer candidates who have earned their qualification in allied fields such as a degree
or a diploma in Public Relations, Tourism, Hospitality Management, Sales or Marketing.

14.3.3 Start Early

A creative aptitude and the skill to manage things meticulously are the main ingredients of
getting into the event management industry.
You can start off in this direction by organising school and college events such as skits, quiz
contests, cultural meets, annual day functions or sports events. For this, you need to have the
acumen to select an appropriate venue for the occasion, visualise the décor and the sequence of
items as they would unfold in front of the spectators. Further, you must arrange for an assortment
of equipment, technicians and artists who would make the occasion successful.
A rich experience during these years plays a crucial role when you select event management as
your preferred profession later on in life.
Like many other career paths, the route to a successful occupation in the event management
industry is not based on the foundation of academic laurels and certifications. However, the
basic survival toolkit to get into this profession is both wide and subjective.

The basic task is to plan and present an event in a novel way and that too from scratch. For this,
you must possess the quality to think out of the box. Apart from ample creative juices, you ought
to have good planning, marketing, budgeting, negotiation, client management, communication
and leadership skills.
Further, you must have immense patience and insight to see right into the smallest details of the
entire event management process and always stay focused on your project goals. Good
networking skills, client management, business analytics, time management, ability to take on
challenges, problem solving skills and adjusting to rapidly changing situations are some other
qualities essential for this role.

14.3.4 Job Prospect

There are plenty of jobs in this industry. In spite of the current global economic slowdown, the
event management industry has continued to grow in leaps and bounds. There are plenty of
events: weddings, birthday parties, talent hunt and reality shows, fashion and cultural shows,
academic and sports meets, religious functions, corporate events, conferences and so on.

Talented youngsters who want to leave their mark in this industry have numerous avenues. You
can join an event management company or a media house that specialises in event management
activities. Once you have garnered ample experience you can either start working in the capacity
of a freelancer or event set up your own events business.

14.3.5 Pay Packet

The pay packet in this industry varies according to your role and responsibility. It also depends
on factors such as the organisation you are working with, the type of clientele your organisation
is catering to, your experience, the city where the firm is located and so on.

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