Page 289 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes As a fresher in this industry, you can easily bag a pay cheque of stipulated amount per month.
The remuneration goes up with your experience and area of expertise. You can earn big money
working in the capacity of an expert freelancer or the owner of your own event management
company.

14.3.6 Departments in an Event Managing Company

An organization that is into event management business offers numerous positions to job
seekers. The following are some of the departments in a typical event managing company:
Public Relations - managing a vast gamut of people ranging from clients, artists, stage
performers, government officials, public and so on
Promotion and Marketing - for promoting the image of the organisation and also for
marketing the event to the public at large

Brand Development - a talent pool that is responsible for managing client requirements
pertaining to brand restructuring

Designing - team of creative people who visualise and then prepare design layouts for the
stage, costumes, accessories and so on
Administration - department that is responsible for back office and general administrative
tasks

Production - team comprising of media professionals who manage the production and
editing of audio video related media

Printing - department that takes care of printing all sorts of marketing collaterals and
promotional items
Event management has been considered as an exciting career option. In fact, few years back
there were not too many event management companies, and as industry the turn over was also
inappropriate. However, things began to change.

Careers in event management seem to be alluring more and more youth. In fact, even
homemakers have stepped into the industry and organize small and private events in their
spare time. Also, there are event management companies that take on consultants, who work
with them on a freelance basis, as and when the need arises. Thus there is a lot of scope in the
field of event management. And the event manager jobs are ever increasing.
Earlier one was employed and learnt the ropes of the trade on the job. But now there are
vocational courses – diploma and degree in this field. These courses provide theoretical
information, which then is implemented during the internship period. And on the completion
of the course, one is almost like any other seasoned event manager.

!
Caution Today, event management seem to be alluring more and more among youth
Amongst the job openings in event management are those in the following departments :

Visualizing concepts
Planning
Budgeting
Marketing

Organizing

284 LOVELY PROFESSIONAL UNIVERSITY