Page 291 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes some of the lists of magazines which you can prefer to read to enhance your knowledge related
to event management:

Title Annals of Tourism Research
Journal of Travel Research
Museums Journal
Countryside Focus

Tourism Economics
Travel Trade Gazette UK & Ireland
Leisure Opportunities
International Journal of Cultural Policy

Journal of Cultural Economics
Sport Business International

Self Assessment

Fill in the blanks:
6. ................................. is the best medium to enhance individual’s skills by means of education.
7. If one is interested in making career in the field of event management then consider
opting for online courses as it can ................................. considerable amount of time for
him/her.

8. Talking about event management one thing can be said that this field is .................................
and to enter here he does not just have to be qualified.
9. Event management companies work in ................................. with the advertising agencies
in order to effectively market the event, as well as create widespread awareness about the
event.
10. ............................... the event is an important aspect, which actually makes an event successful.

Notes Gone are the days when hoardings and advertisements would do the magic. Today,
companies have to think out of the box in order to create widespread product awareness.
This is where product launch event management comes in. The event managers, in tandem
with the company launching the product have several brainstorming sessions to decide
on the varied events for the launch.
Nowadays the preferred ways of launching products is through interactive events. Some
companies host events wherein they invite people who have won contests and competitions
held by them. Or then they host an exclusive party for their select loyal customers in order to
showcase their new range. This is something done by automobile companies amongst others.

Task Gather detailed information on in-house conferences

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