Page 140 - DMGT522_SERVICES MANAGEMENT

Unit 6: Service Planning

 Current management and staffing structure Notes
 Features of the local community including cultural traditions, community values and
attitudes, dominant employment patterns and housing.

Self Assessment

Fill in the blanks:

14. A final draft of the services plan should be submitted to the ...................... to review and
approve prior to it being approved by DHS.
15. The service plan should be signed off by the Agency, ...................... and Program Area
before the final endorsement and proceeding with the Business Plan.



Case Study Case: The Florida Cooperative Extension Service
Marketing Problem
r. Mike Martin sits at his desk at the University of Florida (UF). As UF’s Vice
President of Agriculture and Natural Resources, he’s had to make some tough
Ddecisions lately that have had significant impacts on UF staff and programming
all over Florida. Budget cuts have forced the closing of two major Research and Education
facilities, and changes to the Extension program are forthcoming. As he mulls over
comments made at a recent Advisory meeting, he considers the Florida FIRST marketing
initiative he implemented 3 years ago—an initiative that was intended to make the public
aware of the benefits and services offered by Extension and the Institute of Food and
Agricultural Services (IFAS), thus creating a demand for their programs and making
budget cuts in this area more politically unpalatable. Dr. Martin knows that Extension has
often been referred to as “the best kept secret in county government.” What can he do to
get the secret out?
The History and Purpose of IFAS/Extension
The University of Florida has many claims to fame and notoriety, but it holds one title that
most have never heard about—it’s a land-grant university. Land grant universities were
established under the provisions of the first and second U.S. Morrill Land-Grant College
Acts in 1862 and 1890—laws meant to “promote the liberal and practical education of the
industrial classes in the several pursuits and professions in life” by establishing colleges
to teach “such branches of learning as are related to agriculture and the mechanic arts.”
These laws were strengthened in 1887, when Congress established agricultural experiment
stations, and again on May 14, 1914, when President Woodrow Wilson signed the Smith-
Lever Act establishing Cooperative Extension Services and specifying that they be associated
with a land grant college. Federal funds would be matched by state and local funds, and
used to support experiment stations and Extension offices, all operating under the auspices
of the land-grant university in that state.
The UF/IFAS is a federal, state, and local government partnership dedicated to education,
research, and Extension, a result of the University of Florida’s designation as a land grant
university. Operating as part of IFAS, Extension serves each of the state’s 67 counties by
providing information and conducting educational programs on issues such as sustainable
agriculture, competitiveness in world markets, natural resource conservation, energy

Contd...

LOVELY PROFESSIONAL UNIVERSITY 135