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Anand Thakur, Lovely Professional University Unit 9: Merchandise Management

Unit 9: Merchandise Management Notes

CONTENTS
Objectives

Introduction
9.1 Merchandise: Meaning
9.2 Process of Merchandise Planning

9.2.1 Define Your Merchandise Policy
9.2.2 Gather Historical Information
9.2.3 Perform Qualitative Analysis

9.3 The Assortment Planning
9.4 Methods of Merchandise Procurement
9.4.1 Cross Merchandising

9.5 Merchandise Presentation
9.5.1 Successful Merchandise Display
9.6 Retail Pricing
9.6.1 Objectives of Pricing

9.6.2 Factors Influencing Pricing
9.6.3 Routine Pricing Decision

9.6.4 Cost Factors in Pricing
9.6.5 Demand Factors in Pricing
9.6.6 Price Sensitivity
9.6.7 Pricing Strategies

9.7 Retail Pricing Strategies
9.8 Some Key Pricing-related Terms

9.9 Psychological Pricing
9.9.1 Is Psychological Pricing an Effective Strategy?
9.10 Mark-Up and Mark-Down Pricing
9.11 Summary

9.12 Keywords
9.13 Review Questions
9.14 Further Readings

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