Page 143 - DMGT550_RETAIL_MANAGEMENT

Retail Management

Notes
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Caution Not all people are driven by the same needs - at any time different people may be
motivated by entirely different factors.
There are individuals who keep on working yet without getting any recognition despite being
hard-working and sincere. By recognising the significance of their contribution one can enrich
their jobs. This can be done by bringing in more visibility to their contribution.
Every job requires certain skill to perform and execute. If one can enhance the scope of that job
whereby, an individual requires additional skills to execute then the job becomes more
challenging for the employee. This is due to the fact that over a period of time each job becomes
monotonous and mechanical, thus reducing the efficiency. Thus by increasing the variety of
skills efficiency can be created.
For a job to become more significant/critical it is necessary that the element of accountability is
enhanced. In this regard if we can provide more autonomy to complete the job, enrichment
takes place naturally.

8.8.2 Concept of Performance Appraisal

What is Performance?

What does the term performance actually mean? Employees are performing well when they are
productive. Productivity implies both concern for effectiveness and efficiency, effectiveness
refers to goal accomplishment. However it does not speak of the costs incurred in reaching the
goal. That is where efficiency comes in. Efficiency evaluates the ratio of inputs consumed to
outputs achieved. Greater the output for a given input, greater is the efficiency. It is not desirable
to have objective measures of productivity such as hard data on effectiveness, number of units
produced, or percent of crimes solved etc. and hard data on efficiency (average cost per unit or
ratio of sales volume to number of calls made etc.).
In addition to productivity as measured in terms of effectiveness and efficiency, performance
also includes personnel data such as measures of accidents, turnover, absence, and tardiness.
That is a good employee is one who not only performs well in terms of productivity but also
minimizes problems for the organisation by being to work on time, by not missing days, and by
minimizing the number of work-related accidents.

What is Appraisal?
Appraisals are judgments of the characteristics, traits and performance of others. On the basis of
these judgments we assess the worth or value of others and identify what is good or bad. In
industry performance appraisal is a systematic evaluation of employees by supervisors.
Employees also wish to know their position in the organization. Appraisals are essential for
making many administrative decisions: selection, training, promotion, transfer, wage and salary
administration etc. Besides they aid in personnel research.
Performance Appraisal thus is a systematic and objective way of judging the relative worth of
ability of an employee in performing his task. Performance appraisal helps to identify those
who are performing their assigned tasks well and those who are not and the reasons for such
performance.

Task Visit any one retail store in your vicinity. Interview the people working there.
Find out their issues, and how they are managed.

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