Page 146 - DMGT550_RETAIL_MANAGEMENT

Unit 8: Human Resource Management in Retail

 Performance appraisal is concerned with setting objectives for individuals, monitoring Notes
progress towards these objectives on a regular basis in our atmosphere of trust and
cooperation between the appraiser and the appraisee.

8.10 Keywords

Human Resource: He is a person or employee who staffs and operates a function within an
organisation.
Job Analysis: It refers to various methodologies for analyzing the requirements of a job.

Job Design: It is the process of putting together various elements to form a job.
Motivation: Internal and external factors that stimulate desire and energy in people to be
continually interested in and committed to a job, role, or subject.
Performance Appraisal: It is the process of obtaining, analyzing and recording information
about the relative worth of an employee.
Task Analysis: Systematic identification of the fundamental elements of a job, and examination
of knowledge and skills required for the job’s performance.
Training: It is a learning process that involves the acquisition of knowledge, sharpening of
skills, concepts and rules.

8.11 Review Questions

1. Explain how you will assess human resource requirements of a retail organisation?

2. Explain the relevance of organisational charts in manpower planning.
3. Explain the significance of orientation programme. Should each employee in a retail
organisation undergo the same orientation programme?

4. What do you mean by motivation? Discuss motivational theories.
5. Discuss the Maslow hierarchy theory in detail.
6. Elaborate the concept of performance appraisal.
7. Differentiate between two theories namely; Theory X and Theory Y.

8. What are the modes of job enrichment?
9. Discuss the concept of motivation.
10. Discuss various issues and concern relating to retail.
11. “In today’s era it is difficult to gain an edge through unique product offerings, since
today’s customers has easy access to a wide selection of goods.” Discuss.
12. Discuss the process of organising a retail firm.
13. Explain how is organization structure is being used by small independents in retail?

14. Being a HR manager in a retaining company, how will you motivate your subordinates?
15. Differentiate between centralization and decentralization concept in retail giving a suitable
example from the industry.

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