Page 144 - DMGT550_RETAIL_MANAGEMENT

Unit 8: Human Resource Management in Retail

Self Assessment Notes

State whether the following statements are true or false:
11. Every employee needs the same amount and level of motivation.
12. As per Maslow, individuals move to upper level needs only when his lower level needs
are satisfied.
13. Theory Y lays emphasis on negative motivation.
14. Productivity implies both concern for effectiveness and efficiency.

15. Appraisals are judgments of the characteristics, traits and performance of others.



Case Study Implementing a Comprehensive Performance Appraisal

System for India’s Leading Retail Chain

About the Customer
The customer is a leading retail chain in India with outlets in all the states and clients
across USA, Europe and Japan. A large conglomerate with interests in various ventures,
the company pioneered the concept of customer-oriented retail stores in the country. Over
the years, it has successfully promoted a number of brands, products and events using
innovative tactics. The company had a handful of stores for the first 5 years of its operations;
today it is India’s largest retail chain with a distinct brand identity that appeals to the
Indian youth.

Customer Challenges
When the customer conducted an internal Employee Satisfaction Survey, the results
indicated that employees were highly dissatisfied with the performance appraisal system.
The appraisal and goal sheets were manual, resulting in a huge drain on employee resources
in terms of time and effort. Additionally, there was no system to post employee KRAs
(Key Result Areas). Employees wanted the company to maintain rosters of employee
KRAs, with a flexible KRA setting process that allowed for detailed mid-year review and
interactions between HR, employees and the respective managers. Thirdly, due to the
manual nature of the appraisal process, the company found it difficult to generate MIS
reports. Finally, there was a strong need for an online central repository of employee
data. Employee dissatisfaction with these elements was strong and was reflected in rising
attrition rate, decreasing employee morale and loss of faith in the company’s systems and
its ability to manage them. In consideration of these factors, the customer was looking to
implement a complete solution for performance management that could be customized as
per its needs and mapped to existing processes. This system would have to be implemented
within a short time frame.
Saigon Solution
The customer evaluated a couple of products (SAP HR being one of them) before choosing
Saigon’s EmpXTrack for its comprehensive and flexible features that were available at a
reasonable cost. EmpXtrack was faster to implement and offered a user-friendly, web-
based interface that could be accessed anytime, anywhere. It had ready-to-use and yet,

Contd....

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