Page 140 - DMGT550_RETAIL_MANAGEMENT

Unit 8: Human Resource Management in Retail

Notes
!
Caution Lack of HR planning and evaluation along the way can lead to a series of counter
productive effects such as unintended turnover.

Note Recruiting errors caused by the rush to fill urgent vacancies can be avoided by
taking a proactive and planned approach.

Self Assessment

Fill in the blanks:
6. The first step in task analysis is ................... .
7. ................... states as to what are the exact requirements of a particular job.
8. Strategic management is completely under the domain of ................... management.

9. To make strategies for special occasions like festivals, the store has to do continuous
................... term planning.
10. A ................... may have to adjust his prices based on the market feedback.

8.7 Part Time Employment

This type of employment is a result of coincidence of similar needs. Youth are presently on the
look out for augmenting their pocket money by doing some short term assignment or getting
some exposure. On the other hand retailers do need additional staff at times but not on a
permanent 10 AM to 10 PM basis. Availability of such people helps them, greatly. These
assignments are dignified and at the same time paying. However the retailer should be cautious
about making such recruitments. Point to be remembered here is that part time employment
does not mean casual and irresponsible attitude on the part of the employees. The retailer must
ensure that he is hiring serious people even though they may for short-term employment.

8.8 Other Important Aspects of Human Resources

Following are significant with respect to human resources:

8.8.1 Motivation

Every employee of any retail organisation need motivation at all points of time. You should
appreciate all those employees in any retail store working under stressful atmosphere at times
working hours can be long and boring as well as mentally demanding. Each employee likes to
be encouraged and motivated. The need and type of motivation differs from position to position,
and person to person. Generally we can divide motivation for retail employees into monetary
and non monetary (motivation) incentives. Non monetary incentives generally comprises of
appreciation, awards, trips, enrolment for advanced training programmes etc.
There are several theories of motivation which have developed over a period of time. Three
very important theories are:
1. Abraham Maslow’s Hierarchy of Needs Model
2. Herzberg’s two factor theory of motivation
3. McGregor’s theory X and Theory Y

LOVELY PROFESSIONAL UNIVERSITY 135