Page 215 - DMGT550_RETAIL_MANAGEMENT

Retail Management

Notes all travel together and have some fun during your adventure. Introduce yourself to the
competition. Let them know why you are shopping their store and offer to send them business
in areas that you do not focus on in your retail store.
Your competitors can often be your best alliances. It will be a good lesson for your staff to learn
and understand this competitive advantage of making friends with the competition. After your
tour, take your staff out for lunch or dinner and discuss all the things your competition is doing
RIGHT. The areas where they excel are the areas to watch out for. By educating yourself and your
sales team to your competitors strengths and weaknesses, you will automatically feel more
confident and motivated to move forward and succeed.

Note The duties of store managers vary according to the type of merchandise sold, the
size of the store, and the number of employees

Self Assessment

Fill in the blanks:
1. The ............................ recruitment process is one of the more critical aspects of running a
successful business.
2. The art of ............................ and selecting good employees is one that takes an organizational
commitment by the company.
3. The ............................ is to develop a talent pool of prospective employees in advance of
actually needing them.
4. The ............................ drive model is a good start but a manager also needs to understand
reflective questioning techniques.
5. Most ............................ understand that part of their job is to motivate and engage their
employees.

12.4 Evaluating Store Employees and Providing Feedback

Employers who routinely review employee performance and conduct regular employee
evaluations reap tremendous benefits:
1. Your employees will know what you expect of them. They will receive feedback, praise,
and criticism of their work, and will have notice of any shortfalls in their performance or
conduct.
2. You can recognize and reward good employees and identify and coach workers who are
having trouble.

3. The communication required to make the evaluation process effective ensures that you
will stay in tune with the needs and concerns of your workforce.
The evaluation process also nips a lot of employment problems in the bud. Performance
evaluations can keep you out of legal trouble by helping you track and document your employees’
problems.

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