Page 210 - DMGT550_RETAIL_MANAGEMENT

Unit 12: Store Management

Payroll Processing Notes

5. The store manager is responsible for ensuring that all employee paperwork or hours are
approved so that people can get paid. Checks may be sent directly to the store, which the
manager would then distribute; or the store could pay people electronically.
Meetings

6. At least part of the store manager’s duties will entail meeting with the area manager and
other store mangers to keep up with regional policies. For example, the region may have
a special promotion that requires specific instructions. The store manager would then
communicate the procedures of the new promotion to his employees.
In a retail store business, the progress operations of the store is affected by the skill of a store
manager. Store manager is an important person and representation of the company at the
forefront. Because of it, a store manager must know and understand the duties and responsibilities
so that the store operation runs smoothly and generate maximum profit for the company.
Duties and responsibilities of a store manager is very complex. Therefore, knowing the main
duties and responsibilities of a store manager is a must so that he can arrange the priority scale
of these tasks.
Responsibilities of a store manager is as follows:

1. Sales and Profitability: Store managers know that they must achieve set sales target, but
very few are aware that they must obtain profit from the business. Store manager should
well aware that store health is measured from the store profit generated, not merely of the
sales. Sales was important because it is the purpose of the existence of a store, but profit is
the main purpose of a business. What does it mean a lot of sales but little profit, especially
with no profit at all. Profitability is determined by sales amount earned by the number of
cost incurred. To gain maximum profit, a store manager must have good ability in terms
of cost control.
2. Inventory Handling: Retail stores are businesses that depend on the availability of
inventory or merchandise. In fact it may be said that the inventory is the heart of a retail
store. A store manager must have good skills in handling inventory, because this greatly
affects the sales of the store they lead. Good analytical skills in Inventory Turn Over (ITO)
for the goods available at his store is necessary so can be quickly converted into cash.

3. Control of Human Resources: The ability in controlling of human resources is a
responsibility that may be most difficult. Because control of these resources requires the
capability of supporting a very complex includes communication skills, management,
psychology, recruiting, training, motivating, and evaluating. If they good in this, then
they are not just a store manager, they are also a good leader.
4. Control of Assets: The purpose of control of these assets is to ensure that all existing assets
in the store are working properly so it supports the achievement of operational objectives.
Assets that are the responsibility of the store manager is:
(a) Tangible assets, such as equipments and buildings.
(b) Intangible assets, such as corporate image, brand, service.

5. Customer Service: Every business is a “service” business. This term is indicated on the
importance of customer service, because service is what determines loyalty, satisfaction,
and customer convenience in shopping. In the end, of course determine the sales turnover.
Therefore, a store manager responsible for determining and carrying out of services

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