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Retail Management

Notes performed by all of his team. Service is not only determine the turnover of sales alone, but
even further is that it determines the image and brand awareness stores lead. And brand
image is nothing but a business asset that must be maintained and controlled.

Did u know? The store manager has a dual function - a leader of his team and the guardian
of the policies and guidelines laid down by the management.

12.2 Recruiting and Selecting Employees

The employee recruitment process is one of the more critical aspects of running a successful
business. As a business owner or manager you need good employees to address critical business
needs. And yet most everyone treats hiring as a necessary evil only to be done when it is
absolutely necessary.
Adopting a different philosophy about recruiting and hiring employees can provide the edge
necessary to get the best employees, faster and for less money.
Start by understanding what employee recruiting is all about. Think of recruitment as an ongoing
process designed to develop a cadre of qualified candidates. There are two key take-aways from
this approach.
First, the search for new employees needs to be an ongoing process. If you recruit only when a
position is open, you will always be in a reactive mode. The best analogy I can provide is to
think of recruiting just like selling. You are always on the lookout for new sales opportunities.
The same holds for efforts to hire great people.
Second, you want a choice of qualified candidates. To have qualified candidates it is necessary to
understand the business needs and what skills and behaviors will be successful in your
environment. Knowing what to look for and relentlessly trying to find those people are the
keys to successfully recruiting and hiring top employees.

The art of recruiting and selecting good employees is one that takes an organizational commitment
by the company. Hiring fast and hiring well are not going to yield the same results. Take a step
back, review your current practice for hiring and recruitment, then compare them to these
strategies.

Task Discuss about Recruiting and Selecting Employees.

Create Awareness

Unless yours is a major company with a large area of influence, creating awareness is going to
be necessary. You can:

Get a Booth at a Job Fair

The idea is to develop a talent pool of prospective employees in advance of actually needing
them. Think of it like grocery shopping. You go to the store and stock up on food before you will
be eating it. You do this for advance preparation, because you know you will get hungry. Hiring
employees works the same way. Advance preparation will allow you a better opportunity to
select from good talent.

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