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Unit 12: Store Management

When you keep your positive mindset it will flow onto your sales staff and motivate them to Notes
keep a positive mindset on the sales floor. This will keep your register ringing and your sales
up. When you encourage a positive atmosphere with enthusiasm it is contagious.
Enthusiasm = Positive Emotions
Positive Emotions = Happy Customers
Happy Customers = More Sales and More Profits For You

Offer More Flexible Hours

Ask your staff to let you know in advance of your scheduling what days they will need off.
Discuss your willingness to make it work for them. If business is slow offer some bonus paid
vacation time to your best salespeople. The appreciate and surprise benefit will motivate them
to become more loyal to your organization and they will return the favor with hard work and
more determination to succeed.

Encourage Creativity

When times are slow hold more sales meetings to discuss new promotions, advertising, inventory,
customer service, and future goals. Always get input from your staff at these meetings and have
some fun with a creative brainstorming session that puts every one’s ideas to work.

Be Open, Not Intimidating

Let your staff know that your door is always open to support them and listen to their ideas and
concerns. Create a family atmosphere where people can feel they trust and support one another
through the good times and the bad.

Have Fun

All work, and no play, can make for a dull day. Don’t take your business too seriously. Lighten
up, relax and enjoy some free time when your retail business is not in full swing. If you can’t
stand being around in during the down times - get out of the store and take a short vacation or
attend workshops to build your business. Make sure to plan for a lot of relaxation time to
refocus.

Discover new ways to look deeper into your business and focus on what you are thankful for
and where you plan to go in the future. Upon your return, share your new discoveries with your
sales staff during a fun and relaxed meeting. They will pick up on your motivation and feel more
confident about their own future within your organization.

Remember Birthdays and Anniversaries

Recognize and celebrate with your staff often. Host an annual anniversary party for all the sales
staff that have been with your retail store one year or longer. Make them feel special with
surprise gifts and a very special evening out on the town. Or host an off-site meeting at a
restaurant or a picnic in the park for their entire family.

Snoop Days

Take out your entire staff to shop the competition. If you have a large staff you may want to
break this up during two or three different days and maybe even rent a large van so that you can

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