Page 209 - DMGT550_RETAIL_MANAGEMENT

Retail Management

Notes other pairs will be kept in another room - or perhaps in more than one room - to which the shop
assistant can go to find the footwear concerned; that room is the ‘store room’ or ‘stock room’.
When a pair of shoes or other footwear is sold from those inside the shop, it must be possible to
replace that pair quickly, whenever possible, by another pair held in the store or stock room. No
business could operate efficiently if every time it sold an item or used up an item in manufacture,
it had to order a replacement from the supplier or manufacturer. Of course, from time to time,
items can ‘run out of stock’ but, as you will learn during this Program, efficient stock control will
reduce or eliminate such happenings, and ensure that replacements are received in good time,
and are available when required to replace those items sold or used.

12.1 Store Management Responsibilities

Store Manager’s often go by titles like general manager or SGM (store general manager). They
usually have at least one assistant manager working for them as well as various department
managers and hourly employees. A store manager can work in grocery, clothing, mass
merchandiser or even furniture stores. A store manager has numerous responsibilities and
duties each day.

Profit and Loss

1. Store managers are responsible for meeting their region’s sales and profit goals each year.
In order to meet their sales and profit targets, store managers sometimes develop local
marketing and promotional plans to increase business. Additionally, a store manager
strives to increase customer satisfaction in his store through his employees and arranging
merchandise so it is easy to find. A store manager’s duties also include minimizing losses
due to damage or theft. Loss prevention can include instructing other managers when to
count down registers or when to close doors in the back of the store.

Store Operations

2. A store manager’s duties almost always include overseeing the various departments in
the store, including inventory management and ordering. The store manager may need to
communicate area management goals to individual department managers and get their
assistance in improving store operations such as service, cleanliness and image.

Hiring and Firing

3. A store manager’s duties also include overseeing the interviewing, selection and hiring of
all new employees. The manager must ensure that all employees meet the standards of the
regional office. Store managers may need to arrange for prospective assistant managers to
meet with their area manager for approval. Contrarily, store managers must discipline or
fire employees at times, making sure they follow the proper procedures to avoid possible
litigation.

Training

4. A store manager’s duties may entail directly training assistant managers on opening and
closing procedures. Moreover, store managers usually oversee the training of all hourly
employees, which can include stocking and pricing procedures as well as cash register
training. A store manager may also attend seminars or off-site management sessions to
enhance his own skills.

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