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Pavitar Parkash Singh, Lovely Professional University Unit 12: Store Management

Unit 12: Store Management Notes

CONTENTS
Objectives
Introduction

12.1 Store Management Responsibilities
12.2 Recruiting and Selecting Employees
12.3 Motivating and Managing Store Employees

12.4 Evaluating Store Employees and Providing Feedback
12.5 Compensating and Rewarding Store Employees
12.6 Summary
12.7 Keywords
12.8 Review Questions

12.9 Further Readings

Objectives

After studying this unit, you will be able to:

 Explain about Store Management Responsibilities
 Discuss about Recruiting and Selecting Employees
 Describe Motivating and Managing Store Employees
 Evaluating Store Employees and providing Feedback
 Discuss about Compensating and Rewarding store Employees

Introduction

Virtually every enterprise finds it necessary to hold ‘stocks’ (or ‘inventory’) of various items
and materials. That is because it would be practically impossible to operate with only one of
each item to be sold or used in manufacture or used in office work. A ‘reserve’ or a ‘fund’ or
‘inventory’ of each item or material used or sold frequently is therefore ‘maintained’, so that
as items or materials are sold or used they can be replaced or replenished from the stocks ‘held
in reserve’.
Let us take a footwear shop as an example to make these matters quite clear to you. There will
be a variety of different shoes, boots, etc, on display - both in the shop’s windows and inside the
shop itself. It would be very inconvenient and time-consuming for a shop assistant to have to
remove the footwear from the display each time a customer wished to try on a pair. And, in any
case, only one size and colour of each style or type of shoe, boot, sandal, etc., is likely to be on
display at any one time.
Instead, when a customer expresses interest in a particular style, a shop assistant will ask the size
he or she usually wears and the colour preferred, and will then try to find the right size and
colour from the pairs of footwear held in reserve. In many cases pairs of popular items in the
most commonly asked for sizes will be kept inside the shop itself, on shelves or in cabinets. But

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