Page 207 - DMGT550_RETAIL_MANAGEMENT

Retail Management

Notes 11.9 Review Questions

1. Discuss the pricing strategies.
2. What is demand oriented pricing?
3. Explain cost oriented pricing.

4. Describe the retail pricing strategies.
5. Explain psychological pricing.
6. What are the considerations in setting retail prices?
7. What are the pricing techniques for increasing sales and profits?

8. Discuss about legal and ethical pricing issues.
9. What are the methods for communicating with customers?
10. Discuss about planning the retail communication program.

Answers: Self Assessment

1. True
2. True

3. True
4. True
5. False
6. False
7. True
8. Producers
9. Retailers
10. Passively

11.10 Further Readings

Books Bajaj, Tuli and Srivastava, Retail Management, New Delhi: Oxford University Press
Gibson G. Vedamani, Retail Management, Mumbai: Jaico Publishing House

Lewison, D. M. and Delozier, W. M., Retailing, Columbus: Merrill Publishing Co.

Online links http://faculty.piercecollege.edu/rskidmore/Ghost/library/Chapters/CHPT12-
04.pdf
http://www.ruthnbolton.com/Publications/RecentTrendsandPractices
inPricing.pdf
http://www.retailpurchasing.com/General/price-setting/
http://www.businessplanhut.com/competitive-strategies-increase-sales-and-
profits

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