Page 212 - DMGT550_RETAIL_MANAGEMENT

Unit 12: Store Management

Notes

Task Register with a college and speak for a few moments in front of students. Tell your
current employees to spread the word about the company to family and friends. Ask for
referrals from top employees.

Provide Opportunity and Expectation of Growth

According to Paul Sarvadi of Entrepreneur Magazine, “Researchers agree that the best way to
hire and keep top talent is to create a company culture where the best employees want to work,
a culture in which people are treated with respect and consideration at all times.”

This means that by taking care of your current employees first, you can accomplish a couple of
different goals. First, you will retain more of your current employees due to their satisfaction
with the company. Second, you will create a good learning atmosphere, which will allow
current employees to grow and be selected for other opportunities within your organization. By
creating a healthy internal atmosphere much of your recruitment can come from within.
Selection Criteria

Choosing the right candidate is an important decision. While some people may have the right
history, they have the wrong attitude. Some may have the right attitude but score poorly on a
compatibility test. When hiring an individual who is new to the company, two criteria are
paramount: attitude and motivation.
When you hire only people with an outstanding attitude and tremendous motivation, you
vastly increase the odds of your organization’s success. Skills can be learned, but a good attitude
and motivation cannot be. You cannot force someone to change his mental make-up, but the
person who already is motivated and has the right attitude will push herself to learn the skills
you require.
Southwest Airlines, renowned for its strong company culture and customer experience, practices
this method. In an article for Fast Company, Peter Carbonara writes that hiring specialist “José
Colmenares is not looking for a fixed set of skills or experiences. He’s searching for something
far more elusive and much more important—the perfect blend of energy, humor, team spirit,
and self-confidence...”

!
Caution References should be adequately checked; wrong selection could cost a company
in terms of lost sales and turn over.
12.3 Motivating and Managing Store Employees

Each person on the planet has their own unique ideas, interests, talents, skills, and motivators.
Even twins who share similar DNA have different opinions, interests, and motivators. So if we
understand this, why do so many organizations have one set of motivators to try and change the
behavior of the masses?

Does anyone else see anything wrong with this picture?

Our society is moving toward more and more customization. Have you noticed the increase in
choices you have every day, from customizing your morning mocha to creating your own web

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