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Unit 9: Performance Measurement Systems




          Introduction                                                                          Notes

          Management Information System can be developed as an act of interrelated components that
          collect (or retrieve),  process, store and distribute information to  support decision  making,
          co-ordinate and control an organisation. Information means data have been shaped into a form
          that is meaningful and useful to human being. Data are stream of raw facts reporting events
          occurring in organisation or physical environment before  they have  been organized  and
          rearranged into a form that people can understand and use.

          9.1 Performance Measures


          Performance measures are a  central component  of management  information and  reporting
          system.  It deals  with performance measures for different levels  of an  organisation and  for
          managers at these levels - both financial and non-financial performance measures.
          Performance measurements of organisation units should be a prerequisite for allocating resources
          within that organisation. When a unit undertakes new activities, projections of revenues, costs
          and investments are made. An ongoing comparison of the actual revenues, costs and investments
          with the budgeted amounts can help guide top management’s decisions about future allocations.




             Did u know?  Performance measurement of manager is used in decisions about their salaries,
             bonus future assignments and status, which motivate managers to strive for the  goals
             used in their evaluations.

          9.1.1 Five Level Performance Measures

          These are given below:

             Representative area at which   Financial Measures   Non-Financial Measures
                  data gathered
            A) Customer / Market level   i) Prices of company’s products   i) Market share held by
                                     compared with competition   company’s products
                                     ii) Prices of company’s traded   ii) Third party quality ratings
                                     securities               for all products in the industry
            B) Total organizational level   i) Return on investment (ROI)   i) No. of new products
                                     ii) Residual income (RI)/EVA   introduced
                                     iii) Return on sales     ii) No. of new patents filed
                                     Cost and revenue
                                     measurements for each
                                     responsibility centre according
                                     to measure of performance used
                                     (that is cost, revenue, profit,
                                     and return on investments) this
                                     is known as responsibility
                                     accounting. Financial measures
                                     includes flexible budget
                                     variances)
            C) Individual facility level                      i) Capacity utilization
            (includes manufacturing plants,                   ii) Throughput time for
            distribution sales, customer                      products
            service centers, R & D center)                    iii) Percentage of times
                                                              promised delivery dates met
                                                              (schedule attainment)
            D) Individual Activity level   i) Direct material variance and   i) Time taken to set up
                                                                                 Contd...
            (e.g. activities in a warehouse   direct labour variances   machinery for new production
            facility include receiving,   ii) Manufacturing overhead   run.
            storing, dispatching, etc.   variances            ii) No. of accounts receivables
                                     iii) Cost per activity level   processed per hour
                                           LOVELY PROFESSIONAL UNIVERSITY                                   185
                                                              iii) Inventory level not to
                                                              exceed certain amounts
                                                              iv) Abiding by Plant
                                                              Maintenance schedules. Time
                                                              period for completion i.e.,
                                                              break even time is the time
                                                              from initial idea date to the
                                                              time when the cumulative
                                                              present value of cash inflows of
                                                              the project equals the present
                                                              value of total (to market) cash
                                                              outflows
            E) By Product / Programme   Cost and Revenues and
                                     Investments across
                                     responsibility centers as far as
                                     they pertain to program or
                                     product (compares to budgeted
                                     / target amounts). This is
                                     sometimes referred to as
                                     activity costing.
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