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Financial Measures
                                     Representative area at which
                                                                                         Non-Financial Measures
                                           data gathered
                                    A) Customer / Market level
                                                             i) Prices of company’s products
                                                             compared with competition
                                                                                      company’s products
                                                                                      ii) Third party quality ratings
                                                             ii) Prices of company’s traded
                                                                                      for all products in the industry
                                                             securities
                                                                                      i) No. of new products
                                                             i) Return on investment (ROI)
                                    B) Total organizational level
                                                                                      introduced
                                                             ii) Residual income (RI)/EVA
                                                                                      ii) No. of new patents filed
                                                             iii) Return on sales
                                                             Cost and revenue
                                                             measurements for each
                                                             responsibility centre according
                                                             to measure of performance used
                                                             (that is cost, revenue, profit,
                                                             and return on investments) this
                                                             is known as responsibility   i) Market share held by
                                                             accounting. Financial measures
                                                             includes flexible budget
                                                             variances)
                                    C) Individual facility level                      i) Capacity utilization
                                    (includes manufacturing plants,                   ii) Throughput time for
          Management Control Systems
                                    distribution sales, customer                      products
                                    service centers, R & D center)                    iii) Percentage of times
                                                                                      promised delivery dates met
                                                                                      (schedule attainment)
                    Notes           D) Individual Activity level   i) Direct material variance and   i) Time taken to set up
                                    (e.g. activities in a warehouse   direct labour variances   machinery for new production
                                    facility include receiving,   ii) Manufacturing overhead   run.
                                    storing, dispatching, etc.   variances            ii) No. of accounts receivables
                                                             iii) Cost per activity level   processed per hour
                                                                                      iii) Inventory level not to
                                                                                      exceed certain amounts
                                                                                      iv) Abiding by Plant
                                                                                      Maintenance schedules. Time
                                                                                      period for completion i.e.,
                                                                                      break even time is the time
                                                                                      from initial idea date to the
                                                                                      time when the cumulative
                                                                                      present value of cash inflows of
                                                                                      the project equals the present
                                                                                      value of total (to market) cash
                                                                                      outflows
                                    E) By Product / Programme   Cost and Revenues and
                                                             Investments across
                                                             responsibility centers as far as
                                                             they pertain to program or
                                                             product (compares to budgeted
                                                             / target amounts). This is
                                                             sometimes referred to as
                                                             activity costing.

                                   Self Assessment
                                   Fill in the blanks:
                                   1.  ………………… means data have been shaped into a form that is meaningful and useful to
                                       human being.
                                   2.  …………….. are a central component of management information and reporting system.
                                   9.2 Performance Reports: Format and Essential Features
                                   1.  Tailored to the organization structure and controllability: The performance report system
                                       should be structured  to the  organization structure  of the enterprise the same way  as
                                       budgeting and accounting  systems. There should be a separate performance report for
                                       each responsibility centre, starting with those at the lowest level, which, in turn, feed into
                                       summary reports for each higher level.
                                   2.  Designed to implement the exception principle in management: Performance report must
                                       clearly  distinguish  between  controllable  and  non-controllable  items.  Performance
                                       measurement required that actual results be compared with plans, objectives and standards
                                       so that differences (exceptions) call management attention to high, low and satisfactory
                                       performance. The variances from plans signal the  need for investigation and possible
                                       action. The action may be corrective, commendatory or provisory. Both favourable and
                                       unfavourable variances justify investigation. Unfavourable variances may signal danger
                                       further investigation generally is necessary to pinpoint the precise cause.
                                   3.  Repetitive and relate to short-time spans: Performance should be repetitive, generally on
                                       a monthly basis, although certain problems may suggest the need for weekly or  even
                                       daily reports that focus on a particular problem.







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