Page 178 - DMGT518_TRAINING_AND_DEVELOPMENT_SYSTEM

Unit 10: Training Evaluation

Notes

Notes A summary of the stages of evaluation seeks answers to the following questions/
criteria:
(i) Were the training needs properly identified?
(ii) Were the learning objectives relevant?

(iii) Were the performance standards identified?
(iv) Were the right priorities established?
(v) Did the training meet the objectives set for it?
(vi) How did the learners feel about the training?

(vii) Were people prepared for training?
(viii) Was the training pitched at the right level?
(ix) Was the trainee able to transfer the training to the job?
(x) Did the training result in some benefit to the organisation/sponsors i.e. those who
invest in training?

10.5.6 David Reay’s Approach to Evaluation

David Reay has divided evaluation into three stages:
(i) The Trail Phases: The trail phase is the early tentative phase of development. The evaluation
process at this phase comprises of:
(a) Developmental Stage-this involves an informal trail of a sample set of materials,
exercises or activities.
(b) Pilot Testing is the second stage of the trail phase. It is a more refined operation and
tells the evaluation whether the training being evaluated is suitable for the target
population.
(ii) The Ongoing Phase: At this phase, Reay divides evaluation into two sections:
(a) Validation is used to measure the effectiveness of a whole training design.

(b) Formative evaluation is the monitoring of the effectiveness of different aspects of
training on a continuous basis with a view to modification.
(iii) The Final Phase: Reay also calls it the summative phase as it takes place at the end of the
training events. It looks back on the training process and its outcome, and looks forward
to fresh and new training initiatives.

An evaluation design may be applicable from one organisation to another; one situation to
another, while the results are not. It is, therefore, necessary that the evaluation design is tailor-
made to suit the situation.

Task Suppose you are developing a training programme for sales representatives in an
effort to boost sales in a medium-sized organization. Which evaluation model according
to you may be appropriate? Explain.

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