Page 159 - DMGT524_TOTAL_QUALITY_MANAGEMENT

Total Quality Management

Notes Today, QFD continues to inspire strong interest around the world, generating ever new
applications, practitioners and researchers each year. Countries that have held national and
international QFD Symposium to this day include the U.S., Japan, Sweden, Germany, Australia,
Brazil and Turkey.

Self Assessment

Fill in the blanks:
1. …………………… is a scientific technique for translating the voice of the customer into the
development of products and services.
2. The first large scale application was presented in 1966 by Kiyotaka Oshiumi of
…………………… in Japan.

3. …………………… links the needs of the customer with design, development, engineering,
manufacturing, and service functions.

11.3 QFD Team

The success of QFD in any organization depend on the team involved in QFD process and it
requires commitment from project and team members and also significant amount of efforts are
needed from each one of the team members.

Note Top management must be clearly communicating priorities of projects so that
teams can plan accordingly. The project should be clear about scope of the project and role
of project team members.

Two types of teams are used in QFD projects: Teams for designing a new product and teams for
improving the existing products. QFD needs cross functional teams as it requires multiple skills.
Normally, QFD teams may contain employees from various functional areas like marketing,
design, quality, finance and production. Effective time utilization is the key to success for QFD
teams.

Note Teams must prepare a project schedule so that activities are carried as per schedule.

QFD teams must ensure that they meet regularly and it is duty of the team leader to ensure that
meetings are effectively held and all members are kept informed about the meetings. Meetings
must have clear agenda related to improvement projects and all members shall be able to
contribute to the improvement projects.
11.3.1 Benefits of QFD

Focus on Customer
Focuses mainly on customer needs
Compare their product with competitors

Prioritize according to customer’s level of importance
Identify the vital items to be acted upon

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