Page 157 - DMGT524_TOTAL_QUALITY_MANAGEMENT

Total Quality Management Ginni Nijhawan, Lovely Professional University

Notes Unit 11: Quality Function Deployment

CONTENTS
Objectives
Introduction

11.1 Meaning of Quality Function Deployment
11.2 Development of Quality Function Deployment
11.3 QFD Team

11.3.1 Benefits of QFD
11.4 Voice of the Customer
11.5 Organization of Information
11.6 House of Quality
11.6.1 Building House of Quality

11.7 QFD Process
11.8 Summary
11.9 Keywords

11.10 Review Questions
11.11 Further Readings

Objectives

After studying this unit, you will be able to:
Define Quality Function Deployment

Discuss the Development of Quality Function Deployment
Explain the Benefits of Quality Function Deployment
Explain Organization of Information and House of Quality
Elaborate the QFD Process

Introduction

Previous unit gave you an insight on EMS and ISO 9000 and 14000 standards. This unit will help
you learn about the Quality Function Deployment, its processes and benefits.
Quality Function Deployment is a scientific technique for translating the voice of the customer
into the development of products and services. It is a complete product planning process as
opposed to problem solving and analysis.

11.1 Meaning of Quality Function Deployment

“Time was when a man could order a pair of shoes directly from the cobbler. By measuring the
foot himself and personally handling all aspects of manufacturing, the cobbler could assure the

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