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Total Quality Management                                            Navneet Kaur, Lovely Professional University




                    Notes                     Unit 3: Concept of Quality Management


                                     CONTENTS
                                     Objectives
                                     Introduction

                                     3.1  Concept of Quality
                                     3.2  Principles of TQM
                                          3.2.1  Customer Focus

                                          3.2.2  Participation and Team Work
                                          3.2.3  Employee Involvement and Empowerment
                                          3.2.4  Continuous Improvement and Learning
                                     3.3  TQM Framework
                                     3.4  Obstacles and Benefits of TQM

                                          3.4.1  Obstacles of TQM
                                          3.4.2  Benefits of TQM
                                     3.5  Summary

                                     3.6  Keywords
                                     3.7  Review Questions
                                     3.8  Further Readings


                                   Objectives

                                   After studying this unit, you will be able to:

                                       Explain the Concept of Quality
                                       Explain the Principles of TQM and Its Framework
                                       Explain the Obstacles and Benefits of TQM

                                   Introduction

                                   Previous unit gave you an insight on the meaning of  Total  Quality Management and its
                                   development over the years. In this unit, you will study about the TQM framework, its principles
                                   and the various obstacles and benefits of TQM.

                                   3.1 Concept of Quality

                                   Quality is defined as meeting or exceeding the needs and expectations of the customer. It is
                                   necessary to give customers what they want, but customers may not be willing to pay the price
                                   for features that vastly exceed their needs.

                                   Quality can be defined as the degree to which a product is fit for the specific use. It can be defined
                                   as products and services beyond present needs and expectations of customers.




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