Page 160 - DMGT547_INTERNATIONAL_MARKETING

Unit 8: Pricing Decisions for International Markets

11. Visible 12. High Notes
13. Cost of Production 14. Bartar
15. External

8.8 Further Readings

Books Cateora and Graham, International Marketing, McGraw Hill, 2007

Hans Mulhbacher, International Marketing, Thomson Learning
Jain, Subhash C., International Marketing, South Western
Justin Paul, International Business, 3rd Edition, Prentice Hall of India
Keith Lewis, Introduction to International Marketing, Crest Publications
Vasudeva, PK, International Marketing, Excel Books, New Delhi, 2010

Online links http://www.slideshare.net/vagoel84/pricing-decisions-strategies
http://www.slideshare.net/chanvich/international-pricing-decisions-for-
upload
http://www.egyankosh.ac.in/bitstream/123456789/35470/1/Unit-11.pdf
http://www.zainbooks.com/books/marketing/international-
marketing_42_pricing-in-international-markets.html
http://www.powerfulwords.co.uk/sample-assignments/management/
introduction-on-international-pricing-decisions.php
http://www.consumerpsychologist.com/intl_Price.html

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